Web Design | Anurag Gupta | Last Updated: 2018-08-10
A logo isn't merely a graphic, it's a powerful way to tell your story to your audience. A logo is the most powerful way to quickly connect with your consumers in the most efficient way and boost your brand. All this works only when you take Professional Custom Logo Design Service and get a logo designed that is in sync with your business's requirements and niche audience. A professional logo designer knows that a logo designing isn't limited to design an image with vibrant color or shape; it is a lot beyond that. To get a powerful logo one needs to consider many aspects that play a vital role in designing of a great logo. Lets read about 5 such things that should be considered while designing a business logo:
Target Audience: Relatable & Relevant
The first thing that needs to be kept in mind while designing a business logo is the audience that it will target. These are the people that you are dealing with and would be seeing your logo both online and offline. Irrespective of the size of your business, it is important that your target audience is able to relate to your logo. The types of people using your products/services, age group they belong to, the language they speak, etc., are some important aspects that define your target audience. It is important to keep these aspects in mind while designing the logo for your business.
For example, if you are a company specializing in men's apparels and accessories, your target audience would be majorly men and the logo should have shades of masculinity instead of any feminine colors or images.
Responsiveness: Seamlessly Flow Into Every Screen Frame
In this digital era, a logo is not just limited to offline uses like visiting cards, business cards, letterheads etc., now the logo also symbolizes your online presence. And when it comes to online visibility, responsiveness is the key to staying competitive. To design an effective business logo, you need to ensure that your logo is clearly visible on all screen sizes. The logo has to work with a growing plethora of smart devices and needs to seamlessly fit the frames of all screens with different resolutions and sizes showing responsive websites.
The Google logo is the best example following the responsive logo design trend. The logo reads a full GOOGLE in sans-serif logotype on larger screen resolutions. During the transition, it changes into four color dots and on smaller screens like mobile phones, the logo is a compact G in its four distinct logo colors.
Brand Image: Reflection Of Your Business Identity
Logos are an indispensable part of branding and building brand image but the vice versa also stands true. While designing a logo, the brand image is something that should be given top preference. Whether you are hiring a professional logo designer or are designing yourself, you should always remember that the logo has a strong impact on how your business's brand image is perceived by your target audience. The shape, colors, typography, images etc., used in the logo impact your brand image. According to a research, the shape of a logo has a 92.5% influence on brand image perception while the colors have 92.4% effect.
The logo of Adidas has changed over time with their brand strategy. They update their logo design with new range and new brand image to ensure that both are in sync. But they never gave up on the three lines to keep their brand identity intact.
Legibility: Simple Yet Catchy
In logo designing, less is always more. The typography, font, size, colors etc., play a key role in ensuring that your business logo is able to convey your company motto or slogan while also reflecting the brand image. It should be comfortable to read and not strain the eyes or mind of the customer while trying to comprehend the words hidden in the logo. You need to show your creativity while designing the logo but also have to ensure that it is simple and legible. You want your logo to stick to the minds of your audience and not baffle them with some confusing text.
Take the example of the logo of SONY. The first Sony logo was launched in 1957 that depicted the Sony logotype in an enclosed box. The Japanese multinational company has kept its logo readable ever since which makes it easier for its audience to stick to the brand.
Usage: Accurately Depict Your Purpose
The places where the logo would be used is another thing to be kept in mind while designing a business logo. The first thing to consider is whether it would be used offline or online. Whether it is to be used on letterheads, business cards, posters, mobile applications or social media profiles, the logo should be apt to depict the purpose for which it is being used. Consider how your logo design would appear on different platforms to accurately depict the purpose.
Uber understood that a majority of its users would use their app on a smartphone and thus designed their logo in a way that it accurately depicts the usage. The brand's first consideration was how the logo would appear on a small screen.
A great logo is a result of excellently responsive graphics blend with a clear understanding of Target Audience, Brand Image, Legibility, and Usage. If you consider all this while getting a logo designed for your business, your logo would not only help in catching the attention of your audience but also strengthen your brand building.
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