Web Design | Admin | Last Updated: 2012-11-22
A Business Logo is synonymous with the brand of the business. The Business Logos of popular brands are easily recognized by the consumers and are immediately associated with the brands they represent. For example, a Ferrari can be easily recognized by its logo, which contains the symbol of a horse. Thus, if The brand is the business, as said by Shelley Lazarus, Chairman and CEO of Ogilvy & Mather Worldwide, then the Business Logo is the brand.
Since the logo is the identity of the company, changes are usually not desired. However, in cases where lingo-cultural differences affect the meaning of the Logo, changes have to be made. It has also become a trend to make changes to the Logo to signify major changes in the business.
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