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WordPress Websites: Role In Internet Marketing Success

Web Development | Ankit Gupta | Updated: 2013-11-20

WordPress Websites: Role In Internet Marketing Success

Are you are business owner who is looking for an excellent tool to fetch the maximum Internet Marketing Success for your company? If yesthen WordPress is the way to go! An open source platform, WordPress helps the users to create websites and blogs with complete ease. The Websites conceptualized using WordPress are attractive as well as convenient to navigate. With highest search engine rankings, WordPress Websites are the safest bet for successful online marketing. The following article elaborates on what is WordPress, its features and its role in Internet Marketing.

What Is WordPress?

WordPress is a Software Program that is free and web-based. This Content Management System (CMS) is perfect for building, maintaining and running standard and social media-rich business websites or blogs. Right from complex enterprise websites, portals or applications to simple websites, everything can be easily created using WordPress.

Features Of WordPress

Some of the prominent features that make WordPress Websites best for Internet Marketing Success are:

  • Simplicity and Ease: This Content Management System is simple and convenient to use. Creation of pages and posts, inserting media as well as formatting can be easily done without any knowledge of HTML or other codes. As it has a web-based interface, the entire content goes live on the web with an Internet connection.
  • Flexibility: WordPress gives users the flexibility to create any type of website right from a professional portfolio, a personal blog, a business website, news website, a government website to a an online community.
  • Easy Theme System: There are thousands of themes available in the WordPress for the creation of attractive and beautiful websites. All the themes are formed using images and cascading style sheet (CSS) webpage layouts. Also, users can create and upload their own personalized theme.
  • Full Standards Compliance: All the codes generated by the WordPress complied by the set standards of W3C. The websites, thus, created through WordPress become compatible with the existing as well as the next generation of browser.
  • Extend With Plug-ins: WordPress comes with hundreds of advanced plug-in features like spam protection, calendars, social networking, forums, social media widgets, complex galleries, controls for search engine optimization, and many more.
  • Search Engine Optimized: With the availability of fine-grained SEO control features and plug-ins, WordPress Websites become 80-90% SEO friendly.
  • Multilingual: More than 70 languages are available on WordPress. This feature makes WordPress an ideal choice for building websites in different languages other than English.

Hence, it is apparent that Websites with well-defined categories can be made using WordPress. This enables WordPress Websites to get high rankings on famous search engines such as Google, Bing, and Yahoo. As 42% traffic is witnessed by the websites appearing on the first page of SERPs (Search Engine Result Pages), WordPress Websites, therefore, have an added advantage when it comes to Internet Marketing. To get the best WordPress Websites developed, all one needs to do is to get in touch with a reliable WordPress Web Development Company.

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