Search Engine Optimization | Ankit Gupta | Updated: 2014-02-06
Promoting a website on the internet is a bit tricky. What form of advertising to choose, which platforms to select, what are the parameters for judging the effectiveness of promotion, costs involved, etc. These are few of the factors that keep the site owners concerned. The ultimate goal of attracting the potential customers in a cost effective manner can be served only if the right promotionawl strategies and techniques are resorted to. Pay Per Click (PPC) Search Engines are the best to meet this objective.
Pay Per Click (PPC) promotion is an innovative and cost effective means of getting a website promoted on the internet. The website owner pays to the search engine for every click that a visitor clicks after searching for a particular word. This model of web promotion is beneficial for all the three parties involved. The search engine makes money by promoting your website, you get benefitted with the traffic generated and visitors get relevant search results.
How effective is the PPC model in generating the traffic is something that many are speculative about. Heres the logic to answer that question. Because, it is the site owner who selects the keywords, the chances are bright that the words will be directly related to the business or industry. Generating traffic is all about promoting your website with the right set of keywords. So, if you are placing the right keywords and ensuring that your website is visible through PPC, traffic is guaranteed.
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