Tap, Go, Convert: The Power of Deep Linking in Mobile Marketing

Deep linking is a technique in which the user is transported directly to a special page or content inside that app instead of sending an app to the homepage or website of an app. Suppose, you saw the offer of a shoe brand on Facebook and clicked on it. If there is no deep linking, then you will go to the homepage of the app and then you have to find the offer. But after clicking from deep linking, you will reach the page with that offer directly - from Fast, without any hassle.

Deep linking is very important for Mobile marketing, user experience and app engagement and also Link Building play important role in it. This makes it easier to deliver the user to the right place, which increases both conversion rate and user satisfaction.

Type of deep linking

There are three main types of deep linking, which are useful in different circumstances:

1. Basic Deep Linking - This is the most common method. By clicking on the link in it, if the app is already installed, the user directly reaches that particular page of the app. But if the app is not installed, the link does not work or the error page appears.

2. Deford Deep Linking - In this, if the user does not have an app installed, then the defend deep link first takes it to the app store. The user installs the app, and then reaches the same page directly where he had to go. That is, even after installing the user's journey starts from where he clicked. This method gives a better experience to new users.

3. Universal Link (iOS) and App Link (Android) - These links look like HTTP URLs. If the app is installed, they move directly to the app page. If the app is not installed, then they send it to the mobile website. This never sees the error page to the user and the experience is smooth.

4. Custom Scheme Link - App developers can make a custom URL scheme according to their own, which directly moves the user to any page of the app. This method is for a special app and develops its control.

Why is deep linking necessary?

• Better User Experience: The user does not have to navigate again and again, which makes their journey easier and fast.
• Increase in conversion rate: When users reach the offer or product page directly, the possibility of shopping or signup increases.
• User engagement and retention: Users repeatedly return to the app from deep linking, which increases loyalty.
• Success of marketing campaign: Deep linking makes it easy to track the effect of marketing campaigns, which gives better data to markets.
• Improvement in brand value: When the user gets the right content immediately, the reliability of the brand increases.

How does deep linking work?

For deep linking, app developers have to make some changes in the app. The method for every platform (iOS, Android) is slightly different.

• The app has an introduction filter or associated domain setup.
• A digital asset link file is to be added on the website for universal link (iOS) and app link.
• The app has to be defined in the app for the custom scheme.

Deep links can be applied to SMS, email, web, QR code, or any digital channel. As soon as the user clicks on the link, the system checks whether the app is installed or not. If it is, the user directly reaches the app page. If not, it is sent to the app store or website.

conclusion

Deep linking makes it easier to get the app users to the right place. This improves the user experience, increases the conversion rate, and the success of the marketing campaign. There are many types of deep linking - Basic, Deford, Universal, App Link and Custom Scheme. With the right setup and strategy, deep linking can bring a big change in your app growth and user engagement.

By adopting this technology, companies can provide better service to their users and make the results of digital marketing more effective. Therefore, understanding deep linking and using it correctly has become very important in today's digital age.