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Market your Ecommerce website

Ecommerce | Admin | Last Updated: 2010-02-07

Market your Ecommerce website

Businesses whether brick or mortar or online needs appropriate marketing strategies. Advertisement of a business can be done through various means but in the present world the most effective and prominent marketing tool is having an Ecommerce site. Various web designing companies offer competent website designing services. Once your website is created, the foremost step to be taken is to promote it. Until and unless you do not market your site, customers will not know about you.

Following are the marketing strategies that you can employ in order to promote your site efficiently

  • List yourself with various search engines :- This is the most important and the primary step that has to be taken after the display of the website on the Internet. Search Engines like Yahoo, MSN, DMOZ, etc.
  • Add Product Feeds :- This is a must for all websites. It should be ensured that your product feeds are active (have not expired).
  • Add RSS Feeds :- these feeds are necessary for your site and have to be submitted to different sites.
  • Write Blogs :- Blogs containing the link of your website shall be uploaded on the net. As search engine spiders crawl over the blog content easily, it will help in your website promotion.
  • Newsletters :- Newsletters are one of the most effective online marketing tools. If a customer sign up for your newsletter you can send him updates. Also, details about your new products can be conveyed through them.
  • Email Lists :- If you have arranged an Email list containing the email IDs of your past customers then drop them a mail containing the details of your business. This email must carry your website link.
  • Join Forums :- Join forums that are related to your field. Discussions that take place on them help people know about your work and might be interested in visiting your site.
  • Subscribe to Free classified ads :-Advertise your site on various free classifieds.
  • Articles :- Articles related to your products or work should be written and uploaded on various directories.
  • Refined Content :- Your site must have description of the products along with the specifications and images. This will assure more potential clients on your website.
  • Add and exchange Links :-Exchange link of your website with various other sites. This will help divert more traffic towards your website.

Thus properly marketed ecommerce site can draw maximum benefits and thus reap large profits. So, grow and prosper using our useful marketing tips.

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