Today, a website is a lot more than just a virtual representation of a company. It is the key to carve a niche in online ecosystem, build brand, generate business and earn a wider clientele; hence, its design needs to be always ahead of the curve. A website designed in the sync of latest trends not only creates a strong impression on the visitor but also keeps the brand ahead in the race of top ranking websites. That is why it is indispensable for the web designers to keep a tab on the prevailing web design trends, and keep improving the UX accordingly. And year beginning is the best time to do that. So without any further delay, let's talk about the web design trends that are expected to rule in 2018. These web design trends would help you stay a step ahead and crush your competitors with an amazing user experience.
Rebellious Variable Typography
Typography will turn rebellious in 2018 and more variable font choices would be seen in web designing. The letters would become bigger, bolder, and oddly spaced to fit into the asymmetric design of the websites. The header texts will see the maximum rebellion and variability. Haphazardly placed letters, transparency, custom fonts, and other new techniques would be the major typography trend for the home page and header text design. Other new techniques for showing variation in the fonts would also take birth in web designing.
Asymmetry was certainly the ruling web design trend in 2017 and would continue to grow stronger this year. Unconventional, broken layout in the form of asymmetrical design would be the ruling trend in web designing. The less framework-y look of the website with unusually placed images and elements offers the designers a chance to experiment with their fancies while also making the design stand out from the crowd. The asymmetrically placed grids and layouts also offer a great user experience, surprising and delighting the users with unexpected design elements.
Fluid Shape Designs
Fluid shape designs offer a 3D layering of material design to the website. The sharp and edgy shapes that ruled 2017 would be taken over by softer shapes this year. A shift towards more fluid shapes with gradients would be a common sight on most of the websites in 2018. The smooth curves, flowing throughout the design, instead of those sharp and intersecting lines would offer a great user experience to all the visitors. Even the most reputed website design companies would be leveraging on fluid shape designs in their web design projects to stay in line with the trend.
Brutalism On The Rise
The perfect explanation of a brutal website is summed up on brutalistwebsites that goes like: In its ruggedness and lack of concern to look comfortable or easy, Brutalism can be seen as a reaction by a younger generation to the lightness, optimism, and frivolity of today's web design. Brutalist websites would pave way for a daring departure from the norm. Recent interest has developed in web designs that look unpolished or undone. This rise of brutalism on the websites would be one of the most distinct and coolest trends in 2018. This website design would shock the visitors with the purposeful unattractiveness and unfinished look. Handwritten HTML, hover effect, unusual scroll, basic system fonts, web-safe colors, and overly large imagery would be some of the features of the brutalist websites that would become a common sight in 2018.
Animations and moving graphics have continued to engage and interact with the visitors for the past few years. This year, these animations would take a purposeful turn to enhance the user experience on the website. The animations would be created with some purpose in mind and offer some type of guidance along with engagement. These animations would help the users in understanding the working of certain products or the entire website. The animations would also be used to show navigational effect, guide to the next step, show system status, and to giveaway visual hints. A shift from the traditional use of animations to a more purposeful use is on the cards this year.
Play With Adventurous Colors
Boldcolors have been the play-tool of designers for the past two years and their palette would go wild this year. More adventurous colors are persisting to acquire impetus and are becoming the top choice for the designers. Even Pantone has chosen Ultraviolet as the color of the year, hinting that a brighter, bolder, intense, and adventurous color scheme would be visible in website designs in 2018. Supersaturation, gradient colors, and vibrant shades would rule the year. A courageous approach to filling the web with adventurous colors is certainly on the cards this year.
Although trends like mobile prioritization, long scrolls, AI-fueled chatbots, and AR/VR would be an integral part of web design strategies in 2018, the trends discussed above would take 2018 by storm. Following these trends in website designing can help transform a simple web design into a work of millennial art that visitors love.