Increase WordPress Site Engagement with Comments

Your WordPress site represents your opportunity to connect with an audience online. Whether you operate your site for business, charitable, informational or personal purposes, you want it to reach as wide an audience as possible. One of the ways to increase your audience is to engage your regular readers by giving them the opportunity to comment on your posts. In light of that, figuring out the best way to utilise comments is an important part of WordPress web development.

 

The WordPress system includes a comments platform by default. Just post a new blog and you will find that a comment box appears at the bottom unless you have disabled commenting on the ‘Discussion’ section of the administrative dashboard. Default settings can be changed within the built-in comments platform to make it easier to manage.

 

3 Reasons Comments Are Valuable:- 

For better or worse, the internet has become the default place for the exchange of ideas. Where a lack of outlets once silenced individual voices, virtually anyone can now make his or her voice known by participating online. Adding comments to blog posts is just one way of doing so.

 

As a website owner, here are three reasons comments are valuable (or should be) to you:

 

1. Comments tell you what you readers think about the information you offer on your site. Whether you agree with them or not, knowing what they think enables you to engage them in better ways.
2. The ability to leave comments makes your readers feel valued. Website readers who believe their thoughts and opinions are appreciated are more likely to be loyal to sites that allow these comments.
3. Comments keep regular users coming back. A user inclined to leave comments is also liable to return to your page to follow up. Allowing comments is one of the best ways to increase repeat visitors.

 

Comments are a valuable site tool that not only keeps your readers engaged, but also helps to build your online reputation and improve SEO performance. Bear in mind that search engine algorithms pay attention to website traffic when ranking sites for various keywords and phrases. The more traffic you generate, the better your SEO performance. The more positive comments you garner, the better your online reputation.

 

Comment Set-Up and Administration

No portion of WordPress web development can be left to chance – not even comments. The website owner that does nothing more than create an original site and then follow up with an occasional blog post is someone who will not realise the maximum advantage from being online. Creating and maintaining a successful website requires ongoing effort.

 

In the arena of comments, the WordPress site owner must determine how comments will be handled in terms of moderation, archiving, and so on. The built-in platform that comes with WordPress offers a minimal number of options for administration. Those options are the place to start.

 

Site owners can turn comments on or off for specific pages, decide whether commenters have to be registered users, decide how long threads remain open, and so forth. However, the built-in platform is somewhat limited. Website owners looking for more control should consider downloading one of the many comment management plugins available online. One of the most popular is known as Disqus Comment System.

 

Responding to Comments

One last thing to consider is whether a site owner should take the opportunity to respond to comments. There is no right or wrong answer here. Some experts claim that all comments should be responded to while others say it is not necessary. So it comes down to the site owner and whether he or she has the time to devote to responding. In cases where an owner utilises multiple writers to create blog content, those writers could be responsible for handling their own comments.

 

If WordPress web development is a goal of yours, and it should be if you are a WordPress site owner, consider including comments as a way of engaging your users. You will find that enabling comments is a way to keep people coming back to your site time and again, resulting in better SEO performance and a gradually increasing audience.

Categories: Web Development
8 Comments
    • Anurag Gupta
    • Anurag Gupta

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