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Important Elements Of An E-Commerce Website

E-Commerce-Keyboard

It is a well-accepted fact today that for the success of an online business, it is important to have a well-designed e-commerce website. Today, most companies are clamoring to establish an online presence in order to widen their customer base. To attract this huge customer base which is active online, there is a need to develop good e-commerce websites. So what are the necessary elements that make a website design successful?

 

Fast Page Loading Speed
For any website to be successful, it is important that the pages load quickly so that the users do not have to wait endlessly. If the web pages take too much time to load, then they are bound to get frustrated and leave the website in search of better alternatives. Thus, an e-commerce website could lose out on potential buyers. Some tips to keep the page loading time to the minimum are mentioned below:

 

  • Make minimal use of animation and graphics as these are the biggest contributors to increased page loading time.
  • The users should be given a choice to select ‘load text only’ option. This way they do not have to wait endlessly for the whole page to load, they can simply view the text.
  • Progressive rendering is also a good feature to incorporate in your website design. This feature allows the users to read the text as they are loaded first, then the graphics & so on. This means that the users do not have to wait for the whole page to load.

 

Useful Content
This is another element that determines the success of any website design. Without useful information, it would not take the users long to realize that they are wasting their time on your website. Another thing to ensure is that the content should be updated regularly.

 

Improved Navigation Efficiency
Without proper navigation tools the users are more likely to get lost or find it difficult to search their query. This will make them leave your site without fail and also create a negative impression in their minds. To avoid this, it is important to provide useful tools like a proper site map, a search bar, etc.

 

Improve Your Logo
Your brand logo is one of the first things that a customer, visiting your e-commerce site, would remember. The logo should be relatable to the content and products that you offer and should be attractive enough to leave a mark on the customer’s mind. Make it simple, clear and unique to ensure that your clients can easily recognize it in the cluster of countless brands and organizations. Big brands like Sony, Samsung, Adidas and even Chanel have gone simple with their logo which has undoubtedly resulted in unparalleled recognition in the e-commerce world.

 

Offering Real-World Setting
One of the latest trends in e-commerce is the use of real-world setting as a backdrop for product images to showcase their relevance in the real world. Some products, undoubtedly, look better when photographed in a setting that depicts how they can be best used. All you need is knowledge of your product. Know how and where it can be depicted in real life setting.

 

Improvise The Checkout Process
As an e-commerce website, you don’t just want the customers to view your product and leave them in the shopping cart. An easy, quick and cluster-free checkout option would always be appreciated by the customers and help to convert them into prospective leads. The user-interface of the checkout page should be clear and not packed with irrelevant forms and fill-ups to dissuade the user.

 

Using Chatbots
Using chatbots to offer online assistance on various topics related to your e-commerce site has emerged as a great way to enhance the user-experience. These chatbots are nothing but automated programs that work like humans and solve the customer’s queries; some may even possess AI or artificial intelligence. Assisting the large crowd of customers and answering all their questions become quite hectic for most of the online business owners. These bots ease out the process by greeting the customers and coming up with quick and intelligent replies for all the user queries.

 

Working On The Call-To-Actions
Improve the user experience by offering quick and clear call to action buttons. Use a slider banner only for highlighting great products or services that have the capability to attract the visitors. Clear out your page space by managing your call to action buttons. Ensure that the important buttons and messages like ‘view our products’ or ‘filter options’ are clearly visible in the front.
Using optimized images for your call to action purpose is also a new trend. They not only serve as engaging and important content but also reduce the space used up by these banners. Patagonia has used this technique effectively in their e-commerce website.

 

These are some of the important elements that should be kept in mind while designing or getting website designed to ensure its success. Use them in your e-commerce site and get lead conversions in a short time.

Categories: Ecommerce
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