Important Elements Of An E-Commerce Website

important-elements-of-an-e-commerce-website-wiIt is a well accepted fact today that for the success of an online business, it is important to have a well designed e-commerce website. Today, most companies are clamouring to establish an online presence in order to widen their customer base. To attract this huge customer base which is active online, there is need to develop a good e-commerce website. So what are the necessary elements that make a website design successful?

Short Page loading Speed
For any website to be successful, it is important that the pages load quickly so that the users do not have to wait endlessly. If the web pages take too much time to load, then are bound to get frustrated and leave the website in search of better alternatives. Thus, an e-commerce website could lose out on potential buyers. Some tips to keep the page loading speed to the minimum are mentioned below

  • Make minimal use of animation and graphics as these are the biggest contributors to increased page loading speed.
  • The users should be given a choice to select ‘load text only’ option. This way they do not have to wait endlessly for the whole page to load, they can simply view the text.
  • Progressive Rendering is also a good feature to incorporate in your website design. This feature allows the users to read the text as they are loaded first, then the graphics & so on. This means that the users do not have to wait for the whole page to load.

Useful Content
This is another element that determines the success of any website design. Without useful information, it would not take the users long to realize that they are wasting their time on your website. Another thing to ensure is that the content should be updated regularly.

Improved Navigation Efficiency
Without proper navigation tools the users are more likely to get lost or find it difficult to find what they are searching for. This will make them leave your site without fail and also create a negative impression in their minds. To avoid this, it is important to provide useful tools like a proper site map, a search bar, etc.

These are some of the important elements that should be kept in mind while designing or getting website designed to ensure its success.


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Categories: Ecommerce

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