App Development | Anurag Gupta | Updated: 2021-07-07
Kickstarting a business is good but having a website for it is better (and advantageous). Undoubtedly, more than 75% of businesses in India have their businesses flourishing through mobile applications. With an app, the brand can get more intimate with the user and offer hand-on assistance at the drop of the hat. Such empowerment has not only boosted businesses but crutched a lot of companies offering Mobile web development services in India.
Do you think thats the happy ending? Nope, this isnt the happy ending. Presently, there are more than 5 billion mobile apps on Google Play Store & App Store combined. Locking horns seems to be a cut-throat competition because catching attention digitally is like dodging a bullet. Plus, there are several factors that influence users for downloading a specific mobile application.
Well be discussing all vital factors that are significant for increasing your mobile application downloads by 25%! Peruse ahead and find out some amazing facts & figures that would be helpful in creating a flawless mobile app framework.
A pretty face always catches attention. When mobile application developers work on creating the entire framework, one of the pivot factors for them is to create a pleasant & catchy app icon. Although human eyes respond more to enticing icons, maintaining relevance is also essential. The app icon must be related to the product or services being offered. In case it isnt a possibility, simply write the name of the application. Zomato and Paytm are prime examples of mobile app icons with names.
Naming a mobile application is next to naming a baby. It will be carried throughout the life of the mobile application. Today, most of the mobile apps you see on the Google Play Store and app store have relevant names based on the category they render services. Make sure the name compliments the icon as well. There are several blunders that magnetize rag comments soon. For significant names that compliment app icons, the Google family is the prominent name from which mobile application developers can take inspiration. Its applications like Google Meet, Google Files, Google Classroom, Google Translate, Google Home have the right name along with a crisp icon.
It is fine to use variegated social media platforms for voicing your app, but it is essential to judge what kind of platform will suit it aptly. Imagine your mobile application as a person. It will surely make the selection easy. If the app bustles for youngsters, do not integrate tediousness into it. If it talks business, make sure that the alignment is set according to the right platform. Today, platforms like LinkedIn, Facebook, Twitter, Instagram, and YouTube are acing in the market. Choose them carefully for voicing mobile applications.
Marketing is often seen as a surplus expenditure by many companies. It is nothing additional, but an essential part of the process. Companies offering Mobile Application Development Services also market them effectively. Instead of approaching a separate marketing agency, industry mavens suggest continuing with the app development company for marketing. Their vast network makes it easy to reach the target demography. Utilizing modern technology, marketing methods like email marketing, SMS marketing, and content marketing are prevalent in the industry. Use them wisely for oozing the best results.
Many people find purchasing fabricated reviews for giving a boost. It is a practice experts discourage because Google has crawlers that drag down and flag suspicious and fake reviews. Although gaining reviews is a bit time-consuming, you can reach out to social media influencers. Due to their popularity & a high number of subscribers, fetching the best reviews from genuine profiles would become a cakewalk. While adding the app link on the social media platform, mention the request for leaving reviews and feedback. It will not only increase the user engagement, but skyrocket the application download graph and fetch more genuine reviews!
Before jumping to a conclusion, it is essential to adhere to the strategy you devise for promoting Mobile Application download. Reaching the target audience is the best move before executing the final phase. It paves a smooth path for users to download the application. By being considerate of the users preference, you can easily compel users to download mobile applications.
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