Googles Panda Update is a filter software that dismisses websites having poor content from its top search engine rankings. Googles Panda was introduced in 2011 and aims at penalizing websites that make their way in the top search results despite of having poor content. The Panda Software is updated frequently. Panda was updated on a monthly basis in 2012 but most of the months in 2013 saw no updates. However, the latest version of Panda has been released on 25th September 2014 and it is called 4.1 update. The news has been confirmed by Pierre Far on Google Plus.
Quick Facts about the 4.1 Update:-
- The update will target websites that contain thin content and were not impacted in earlier updates. Such websites that do not provide unique & relevant content would be penalized. This would mean that their rankings would be dropped which would directly reflect back on the incoming web traffic.
- The latest update would also provide a chance to websites that were dismissed earlier because of poor content. They would be able to emerge again in top rankings if they make necessary changes in their content quality
- According to Google, a small roll out was conducted earlier in the first week and is likely to continue in the next week until and unless it is completed. About 3-5% queries have been affected based on the location. One good thing about the update is that it would allow small-medium scale websites with relatively better content in getting higher rankings on Google search engine
The New Panda Update has been released after four months of last update that came out on 20th May 2014. It is the 27th panda update and is not a drastic update but an improvement in the last update that is why it is being called 4.1. The update is very beneficial for small size websites which struggle to get good search engine rankings despite of having high quality content.