Web Design | Anurag Gupta | Last Updated: 2019-03-31
Imagine you could get your content to load 2.7 seconds faster. Now imagine, it is free from all the distracting clutter and increases your ad click for higher revenue. Add the bonus of higher click-through rate and greater conversions to this imagination. It all might seems like a dream to the website owners, especially content publishers but Google's Accelerated Mobile Pages transform this virtual dream into a reality.
By offering a near-instant page loading, AMP stamp, and unparalleled mobile user experience, Accelerated Mobile Pages not just enhance the overall page performance but also result in 3 times higher daily ad revenue in many cases. And that's not all. There are many other reasons why one should embrace Accelerated Mobile Pages in 2019. Here are some:
Google has officially launched it AMP for emails a few days back and this initiative is a positive step towards making emails more interactive for the receivers. While earlier sender could only add a CTA that would only perform one function, redirect the receiver to the link. But with Google launching AMP for email, it would become easier for the users to interact and perform different actions on the email itself. They can read more details, browse through the inventory, add or respond to comments etc., directly through their email. With such a huge leap taken by the AMP project and leading right into the email inboxes of several readers, AMP has positioned itself even more strongly in the online game. In fact, this move would make it even more popular among the business owners who would be taking AMP development services from a trusted provider. This would help them get their emails AMP-lified for a more interactive experience and more actions taken by the targeted audience.
While launching the Accelerated Mobile Page project in 2015, Google clearly stated that this project was initiated to enhance the user experience on sites by making them quick to load. Even after being in the industry for over three years, the buzz that Google might any day make it a ranking factor has not subsided. Talking about AMP as a ranking factor, John Mueller, a Google Webmaster Trends Analysts revealed that it was just an initiative to make high-performing, fast, and beautifully designed mobile pages and at that time, it wasn't any ranking signal. And while its future prospects of becoming a ranking factor are very high in 2019, the effect of AMP on SEO is still prominent.
On December 7th last year, the official AMP plugin for WordPress was launched. The version 1.0 of the AMP plugin enables the WordPress users or WordPress website owners to create content that is AMP-friendly using the content creation workflows that are common in WordPress CMS. This AMP plugin version 1.0 is lined with a number of features like Gutenberg integration, CSS tree shaking, core theme support, opt-in/opt-out support, etc. This plugin would not just offer a native AMP experience but also facilitates full functionalities in the creation of AMP content.
All the efforts made towards boosting and optimizing content are only fruitful when its performance is duly tracked. While there are a number of tools for analyzing the content, the response from the audience and its key performance indicators, the ease offered by Google in tracking the performance of AMP content is one reason why content creators and publishers should embrace this new-age technology. Now, one can easily set up their AMP with Google Analytics to view the number of page visits, real-time readers, dwell time, bounce rate, clicks, etc. You can now track the content performance to know the type of content that is attracting more traffic and its source. This would help in publishing similar content to fetch more conversions.
One of the biggest advantages of having accelerated mobile pages is that they have very clear and concise formatting for ad placement. What's more is that AMP not just speeds up the loading of content but also ensures that the ads are loaded in less than 3 seconds on the website. The main source of revenue for content publishers is the ads that are placed in between content. With accelerated mobile pages, the other elements on the page are cleared away, making the ads more prominently visible and attracting more clicks. This, in turn, increases the monetization of ads and helps in getting more revenue.
Accelerated Mobile Pages were launched in 2015 and might have experienced a bit of slow phase after 2017. But in 2019, AMP is coming up with new features like AMP WordPress plugin, and AMP for Emails that would make it even more popular with the website owners and content publishers. By reducing the time taken for page loading, accelerated mobile pages would ensure that the content loads in lightning speed and offer a more advanced and future-ready mobile user experience.
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