Web Design | Anurag Gupta | Updated: 2019-03-24
Design has long been considered synonymous with the way things look and are presented on the surface. But with the evolution in technology, the purview of design has expanded deeper into the world of web. Now, there is not just a graphic designer creating beautiful combinations of colors, images, and fonts for branding, but there is also a UI designer who is designing interfaces, user testing them, and iterating to suit user response and feedback. Designing, today, is not just about the visual display but more about the way it makes the users feel, the way it makes them interact, and the type of experience it offers. It is no more limited to pleasing the eyes; it has extended to making a user feel comfortable while acting on any platform after understanding his/her expectations and requirements. While the roles and responsibilities of a graphic designer and a UI designer have stark differences, there are many who still mistake one for the other. To clear out all those confusions and doubts, here's a quick guide.
A visual storyteller, a graphic designer is someone who conceptualizes an idea using the right combination of colors, fonts, lines, and other visual elements. They master the art of beautifying things while clearly conveying the required information to the target viewers. They may be working to create and arrange visual elements like images, tests, etc., for both online (mobile apps, websites, etc.,) as well as offline channels (magazines, covers, billboards, etc.). They are essentially artists who create art that is there only to be consumed by the targeted audience. Envato is a great example of a good graphic design.
Skills Required :-
The responsibilities that a graphic designer shares are also pretty different from the ones shared by a UI designer. Their main aim is to boost the branding of their client. They are responsible for combining design and technology to ensure that the ideas or messages are communicated to the target audience. Their role is critical in the sales and marketing of any product or service. Despite having to face many challenges, graphic designers need to transform the statistical data into interesting and enticing visual imagery.
An evoker of actions, a UI designer is someone who creates an interactive interface that compels the visitors to take desired actions. They weave a bridge that determines how well the user is able to interact with the software and how seamlessly the software is responding to the query. It is important for the user interface designers to know the users they are targeting and what type of design can elicit a reaction from them. A user interface is an expanded version of graphic designing where the designer not only beautifies the thing using colors, fonts, designs etc. but also uses other interactive elements like menus, clickable elements, micro-interactions, animations, form fields, etc., to make sure the interface is easy to use. Gmail is a great example of a good UI design.
Skills Required :-
Bringing user-friendliness to the interactive interface is the main responsibility that any UI designer needs to fulfill. They not only need to communicate the interactions by creating process flows, wireframes, site maps, user flow, etc. but also need to conceptualize any ideas to ensure it is up to par. Once they have created the interface design, they need to add more interactive elements in the design to make it more engaging and user-friendly. They also need to analyze the operation software, tree structure, and operation flow of the interaction design to ensure it is getting the desired action and response.
While many people still confuse a graphic designer with a UI designer, the above points prove that they have some really stark differences. While a graphic designer creates static designs for online as well as print mediums, a UI designer is the brain behind the interactive designs on websites, web apps, and mobile apps. The graphic designers are responsible for building a design that conveys the required brand message in the right light whereas a UI designer ensures that the design he/she creates also function properly to engage the users and interact with them. However, when it comes to about portal website designing, responsive website designing, e-commerce designing, or any other type of website designing, both graphic designers and UI designers come together to ensure that the business's goal is met.
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