Web Design | Ankit Gupta | Updated: 2014-01-22
Redesigning a website just for the sake of it in no way is sensible. You must do a lot of research work so as to know the flaws that your website has as well as to identify the additional features that may be induced for a better facelift of the website. In any case, you would never want that your efforts and money go in vain just because the Website Redesigning was ineffective or was not done in the right way. So, here are certain considerations that must be taken into account while redesigning a website.
The major objective of a website redesign is to increase the number of tread leads. If your existing website is no more fetching the expected number of leads or the conversion rate is too low then there is surely a great need for Website Redesign. Besides, also consider the expansion of your business (i.e. if you have introduced more products or services).
Go through your existing website and thoroughly inspect the elements that it lacks. Make sure that the structure and content of your website should align with your business objectives.
Unique content, appropriate use of keywords that are accountable for your websites ranking on search engines, conversion tools, search box, categorization of goods, links to the varied web pages, etc. are some of the assets of your existing website. They convert visitors into prospective buyers who may become your regulars. These assets, if not handled properly, can prove to be the major reason of your websites invisibility even after redesign.
Previously, while your website was being designed for the first time, you might have thought of blog, RSS, landing pages, etc. as just useless add-ons. But hang on! Today, these add-ons are the basics that any well-designed website must have. They dont cost much and work very effectively in the promotion of the website. For instance, the blog is a very effective way to draw the prospective customers to your website. Likewise, RSS automatically sends some content from your website to other websites resulting in increased access to wide number of customers to your website. Similarly, the landing pages are very important to get value out of the traffic that your website draws.
Do consider the above-mentioned information if you are thinking of a Website Redesign and you will see the outcome in the increased number of trade leads and improved visibility of your website on various search engines.
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