According to the web design industry mavens, there are several factors that need to be assessed while conceiving a flawless website. Most businesses determine the website growth based on the conversion rates. You'd be surprised to know that the psychology of colors on a website, whether it is a corporate web design or business web design, impacts conversion rates.
Many times, the color psychology point is overshadowed by all other tactics that uplift the website rankings. We have 93% of website design companies that emphasize an impactful website design but on a sad note, only 5% understand color psychology.
For web designers worldwide, color psychology is a potent web design tool. It can manipulate the conversion rates smoothly that uplifts the status of the website. When web designers incorporate the right color scheme on the website, it can strengthen the brand image & boost sales. Here's a quick overview of values and expressions associated with the common color band used in website design.
Color Psychology- The Importance
We respond to the stimulus psychologically too. Colors have a strong psychological impact on the human brain. That's a key reason why healing is done considering the colors. However, it is a different thing. In the world of website design, colors manipulate the action of the user. There's a reason behind the use of color blue by renowned social media platforms like Twitter, Facebook, Tumblr, LinkedIn, Intel, and HP. But hey, that doesn't mean blue is "The Color" for your web design.
The color psychology works on the marketing strategy module. Just like different brands upsurge through a suitable marketing campaign, a web design also scales up by incorporating the right color. Never follow the same color scheme without understanding & assessing it according to the website requirement. For executing the color psychology and getting better conversions, take a look at the below-mentioned colors. Along with them are descriptions of where to and where not to use them.
Love, exigency, danger, lust, aggression, etc., are depicted by red color. It is a color that magnetizes attention. You must have noticed that when a website begins with special sale hours, the banner is displayed in red. It is because the red color stimulates attention.
- When to use Red
As mentioned previously that red stimulates attention, it is a perfect choice for setting up digital banners. It can be an amazing color choice for websites of food, fashion, healthcare, advertizing-marketing, entertainment, and emergency services. There are several brands that use red as their primary color.
- Avoid Red Here
As they say, "overdose is injurious to health", similarly over-use of red color in the web design can depreciate the rankings and conversion rate. If you run a professional services website related to recruitment services or offer decor services and luxury items, quietly ignore the red color from the color palette.
Yellow is vibrant & reflects optimism. You can easily uplift the mood of your website visitors by adding yellow shade to the website design. Since it energizes people, it is definitely a fabulous addition to the theme of the website. Many brands use yellow color on their website because psychologically, it makes people approachable to them.
- When to use Yellow
Yellow color mirrors energy. Its different shades are perfect choices for websites related to traveling, parenting, food, and wellness because it is easily visible. That's a major reason why school buses are painted yellow. Snapchat & McDonald's are quite popular brands that use yellow.
- Avoid Yellow Here
Since yellow is blingy, it can cause strain on the eyes. Hence, it shouldn't be included in blogging platforms and e-commerce websites. HQ images on a blingy background cause strain to the eyes. Moreover, a corporate web design shouldn't be in yellow.
Orange, just like its first cousin yellow, depicts warmth & cheerfulness. It is a color that can be associated with welcoming or embracing anything new. Being one of the neutral colors, it can be blended appropriately for providing the right look to the website.
- When to use Orange
We mentioned the word "welcome" in the above paragraph. When a website welcomes its visitors, they can see a CTA button. If you're reading this line then you've most probably understood that what CTA is all about. Regardless of the main theme, you can include orange color on the CTA button of the website's home page.
- Avoid Orange Here
Honestly, all websites related to healthcare, travel, and technology should refrain from including orange in the primary color scheme. It can be OK for CTA but other purposes, Nah.
The psychology of green is a reflection of harmony and balance. It is a color often associated with fertility, tranquility, wealth, prosperity etc. Above all of these, it is the color of nature and easily appeases the human eye.
- When to use Green
Green is all about putting visitors to ease. It is a perfect choice for fresh beginnings. Website design for the domains like science, nature, botany, medicine, and natural resources should include hues of green for conveying a crystal clear message.
- Avoid Green Here
Green is not considered the right choice for websites having content related to luxury, electronics, and automobiles. Green can be used as a secondary color in a limited amount.
Purple is the color of royalty and lavishness. Through this color, qualities of being witty, mysterious, agile, virile, sophistication, and authority communicate with impact. Its inclusion can make the website dominant in the thoughts of a visitor.
- When to use Purple
Websites related to gemstones, astrology, home decor, spirituality, beauty products, etc. widely incorporate hues of purple. Since it can be easily noticed and doesn't cause eye strain, it can be a great choice for web design.
- Avoid Purple Here
Multi hues of purple have the potential of making the website design look dull. Also, it makes poor attention-calling color. So watch out if you're thinking about using it for catching attention online.
Summarizing on a Whole
Considering colors as a website design tool, you can manipulate the conversion rates effortlessly. All you require is to understand what message, emotion, and value are expressed by the color that you choose for the website. The list of colors along with their Dos and Don'ts shared here is strategically proven by industry experts. If you feel the need for changing the website hues, do not forget to go through this guide for a better experience.