Checklist For a Website as A Marketing Tool

The world is familiar with the increasing technological advancements. In the last decade, the world witnessed different advancements, especially in the I.T space. The cobweb of the internet has been expanding speedily and creating profitable opportunities for online businesses. Considering the condition as profitable, business websites have become immensely popular for representing an entity in the digital world.
Today, more than 73% of businesses have an online presence through a website.

In India, this is burgeoning speedily due to awareness and transition caused by Covid-19. Approximately, there's been a drastic increase in the production of websites by a whopping 25% in the Indian subcontinent. This means that a web design company in India, roughly, delivers around 15 business websites every day! Having a business website is a sure-fire marketing strategy for promoting the business and you cannot deny this fact.

Since a website is an effective marketing tool, it should be designed purposefully. The site should be efficacious enough for serving the basic requirements from the brand end and customer end alike. The key aim for a perfect website design is to generate leads and convert. If it isn't happening then you need to work on the website design. To make it a flawless marketing weapon, consider the below-mentioned concepts that will help in churning better results.

• SEO & Social Media Aren't Big Fishes

Although it is essential to have a sturdy SEO strategy and active social media interactions, things are changing frequently. It isn't about SEO and social media today as compared to a couple of years back. For a responsible web marketer, there are more pillars than SEO and Social Media. Those pillars are content marketing, mobile marketing, email marketing, video marketing, etc., and SEO-social media have been imbibed as a part of these pillars. If you want the website to churn and convert more, try to focus more on other pillars.

• Way Communication is Essential

One-way communication isn't complete. When a brand communicates with its followers through the website, its retention rate gets a positive impact. Adding one-sided communication is effective when you want to tell or announce something for the customers, but when it's two-way communication, the reach of the website gets boosted. Also, the bounce rate decreases, and more leads can be generated easily. Below some examples are listed for a two-way communication cycle.

• Blogs comments
• Social media sharing
• Customer ratings
• Contact form

• Content with a Purpose

To ignore the right content means avoiding the detailing of the big picture. When the website doesn't deliver the message effectively, it cannot achieve the milestone. Now, for some businesses including the pre-established tycoons, content marketing is like belling the cat. One wrong move and they'll lose more than they've gathered. Then how to kill this tussle permanently? The simple answer to the query is using plug-in tools for sharing the content on different platforms. As per a study, articles and social media posts are widely popular tactics for content marketing. More than 65% of B2B business platforms use this strategy for promoting themselves. Listed below are some tips to consider:

• Publish regularly-Publish quality
• Create videos for better insights
• Show off the client testimonials
• Add success stories too
• Post infographics for lucrative announcements

• Appropriate Visuals

Visuals are salient features for every website. It is a universal truth that visuals leave a stronger impact than content when a visitor navigates the website. Brand building is best done by incorporating graphs, charts, and infographics. They offer information concisely and make it a sapid experience for the website visitor. You'd be surprised to know that visuals impact conversion rates too! If there are appropriate visuals on a website, it will be etched in the mind of the visitor, unlike a website that lacks visuals.

• The Color Psychology of Websites

Ever thought about this? The color psychology works on the marketing strategy module. Just like different brands upsurge through a suitable marketing campaign, a web design also scales up by incorporating the right color. Many times, the color psychology point is overshadowed by all other tactics that uplift the website rankings. We have 93% of website design companies that emphasize an impactful website design but on a sad note, only 5% understand color psychology. For web designers worldwide, color psychology is a potent web design tool. It can manipulate the conversion rates smoothly that uplifts the status of the website. When web designers incorporate the right color scheme on the website, it can strengthen the brand image & boost sales.

• Fix Error 404 ASAP

This is another common hassle that gets on the nerves. Overlooking the Error 404 glitch can lead to a massive loss of potential leads & customers. When the page is broken or the plug-in is no more compatible, a website faces this problem. Lastly, the website rankings also depreciate. You should fix the glitch as soon as possible. Keep checking for the broken links on a generic webpage of your website. If a plug-in has been installed that requires updating, follow the regime rigorously. Updating the plug-on will reduce the lag faced by the website that contributes to webpage slowdown and increases bounce rate.

Summarizing Up Everything

Harry Potter was an inimitable wizard and when he was armed with his wand, he couldn't be defeated. Similarly, when a website is bedecked with the right features, it becomes an amazing marketing tool for the business. Every website design company in India focuses on achieving the right frame of the website, but it needs to follow the existing trends that aren't vague for growth. By following the tip listed above, any business website can prosper easily. You just need to identify the goals for polishing the website. Once done, it will be sturdier ammo that will convert more. Hence, apply these tips and scale the amazing results.