Web Design | Anurag Gupta | Last Updated: 2017-08-14
Website design is a frequently evolving landscape. Web Design patterns that might have been trending yesterday may become an outdated trend overnight. This causes a constant buzz in the website designers community about the latest design trends that are not just responsive to the users growing needs, but also in sync with the search engine algorithms. The color, pattern, font, alignment, and effects used in the website need to be designed in such a way that it not only appeals to the eyes of the user but also plays with their mind to increase conversion; after all the aim of any online business is to convert as many users as possible. So, here are the seven designs that are the most trending in the realm of website designing in 2017. Let's have a look.
With 2016, the rule of symmetry was broken and it has definitely taken off in 2017 as well. Asymmetric designs with unaligned images and a minimal balance on the left and the right sides are great for any online business's website design. Play with your imagination and use distinctive colors, left aligned texts, unconventionally shaped images (like diamond, oval, triangle etc) and many more tactics to create an asymmetrically designed website.
Card designs became a rage when Pinterest first used it to design its website. These designs are simplistic, flexible, responsive, appealing and can be organized easily without many efforts. Similar to card design is the grid layout which is best for websites that have abundant of data. With the help of this grid layout, you can make your data easily available and that too in an enticing manner. While Dribble rules the card design game, htmlBoutique is the best to look at when planning to opt for a grid layout.
Bigger and bolder typography is becoming more and more popular with the designers who are designing websites for the online businesses. These bigger and bolder fonts are capable of catching the attention of the viewers. You can even use a dynamic color palette with various textures to make it even more eye-catchy. It's not just about the bigger and bolder font size but basically about giving a simple yet powerful statement much of the screen size. For pages with long scroll, a bold statement standing out of the page would instantly grab the reader's attention.
Parallax scrolling emerged in the web designers community in 2016 and is attracting a lot of attention because of its engaging design format. Parallax effect for online business website design is capable of amazing the users with its engaging design and effects. Add a touch of reality with 3D feel to this design to offer a magical experience to your users. Parallax effect combined with long scrolls is an even better approach as it does not ask the user to click again and again to read further.
Minimalism in website design would be taken to a whole new level this year. Less is more should be the motto of the online businesses that are developing or redesigning the website. A minimalist website de-clutters the mess on the site by increasing the white space and offers a uniform design for the page. Your minimal design should have a clear and effective CTA screaming out Click Me so that the user is redirected to the page you want him/her to land at. This design has dual benefits one of clear and crisp design and two of an increased site speed because of the decreased stuff on the site.
The F pattern is the perfect design for websites that have abundant of text. Psychological studies prove that our brains are hardwired to scan F patterns and so using this pattern in your text-rich website can speed up the scanning by any human brain. This enables the user to read content the way their eyes permit without actually putting any type of strain on them. You can use this pattern to determine the placing of important CTAs, text content, etc., and provide a clear pathway for the users eye to notice it instantly.
Conversational interfaces are becoming a favorite among the online business website designers. You can make use of chatbots, smart assistants or even voice user interface in your business website design to offer an instant solution to the queries raised by the users. You can also offer a more human experience to the users by integrating with intelligent conversational bots like Botsify, Chatfuel, Zo and Xiaoice. Be more inventive and offer a more personalized experience to all your users through your conversational interface web design.
So what are you waiting for? Smarten up designing your website in sync of these latest website design trends to keep your users engaged and increase conversion rate. These design trends guarantee to make your website more appealing and offer a more personalized experience to the users.
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