Ecommerce | Anurag Gupta | Last Updated: 2017-06-30
The number of Indian online shoppers is expected to increase from 69 million in 2016 to 100 million by the end of 2017. In fact, the e-commerce market is expected to see a 65% surge and touch $17.52 billion in the year 2018. To snatch profitable outputs from this booming industry, a number of new e-commerce stores are being set up in the Indian e-commerce market. With the entry of more entrepreneurs in the e-commerce world, the competition has increased, and getting more traffic to the sites has become a tough nut to crack. Despite how easy it is for people to launch an online store, in order to scale an online business, it is absolutely imperative to stay updated with the latest trends in e-commerce. It is also important for strategically targeting of all the efforts in the right direction. The major trends of 2017 have been discussed below and would help you fight strong in the competitive world of e-commerce. Let's have a look.
As per the research reports by Smart Insights, 42% of the e-commerce session takes place on mobile devices. In fact, the mobile internet usage, search queries, and mobile commerce transactions have surpassed the desktop this year making mobile responsiveness an inevitable design update for e-commerce sites. Not just mobile-friendly website, e-commerce owners are also showing great interest in mobile applications. E-commerce mobile applications are acting as a crucial tool in driving more traffic to the site in 2017.
E-commerce has finally realized the power of voice search and is effectively using this feature on their e-commerce sites. Today, more than 20% of all the search queries are performed through voice; therefore, it wont be wrong to call voice search an important e-commerce trend in 2017. In order to leverage the power of voice search, your keyword research needs to be performed in a more conversational manner. You need to research more conversational long-tail keywords so that search engines can easily show your site when a voice query is made using those keywords.
Big data is the most trending word in 2017 when it comes to offering a more personalized experience to the shoppers. The data about the shopping pattern, needs, and behavior of the customer has long been storing with the e-commerce sites and now they are using this big data to personalize the shopping experience of all their users. You can track the customer journey through the latest technology called internet of things and prioritize your marketing efforts accordingly. Real Time Big Data Analytic would also help your resolve any issue faced by the online shopper by instantly detecting it to remove any blockage from sale completion.
Videos are a more engaging mode of marketing and have become a big fad in 2017. A recent study by Big Commerce revealed that 30% of the online shoppers are looking for more video content from the e-commerce sites. Video content is capable of increasing the user engagement by up to 340% and they would be used to show various products along with high-quality images. It is proven to showcase the product better, especially when it comes to categories like apparels and gadgets. Moreover, short videos featuring shopping ads on YouTube, Facebook and other social media platform with a link to the specific product page can help in boosting your site traffic.
According to a Gartner report, 85% of the consumer interaction would be performed without any human involvement. Chatbots working on artificial intelligence would be offering a smarter assistance to the customers and clearing all their doubts to speed up the sales process. Moreover, artificial intelligence can also be used to predict traffic and product demand to create more result-oriented business strategies. E-commerce sites can offer product suggestions based on the shopping behavior of the customer and handle all their queries instantly to reduce cart abandonment rate.
Age responsiveness is one of the most trending designs for e-commerce websites in the year 2017. The designers are giving up the old school one size fits all mantra for e-commerce site designing and are inclining towards making a responsive design that would cater the specific needs of the online shoppers. By increasing the use of web analytics, e-commerce sites would define their audiences and create a design that would be different for different age groups. By analyzing the shopping behavior of their users, the e-commerce sites would engage different group age-specific design.
Implement these trends of e-commerce in your business efforts and experience a visible increase in your site traffic and eventually the sales in just a few days. Keep your designers, developers, and marketers updated with these trends so that they can make the necessary changes in your online shop in time.
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