In 2018, nearly 95 billion applications were downloaded from the Google Play Store and iOS App Store alone. It means a hell lot of applications, roughly 19 applications per head, and these statistics do not include any third-party applications! With so many downloads of umpteen applications across the planet, the average churn rate scales between 53%-57% in the first 30 days. It immediately leaps and goes beyond 65%.
What could be the possible reasons behind it?
When a mobile application hangs or becomes slow, it falls in the pit of "Undesired Apps" immediately. The user uninstalls the application and looks for a better application rather than sticking to the same app. The consumer doesn't face loss while uninstalling an application because they know several apps are already there on the Google Play Store of iOS App Store. In simple words, the time and efforts of the app designer & developer go in vain.
Plausibly, conceiving a mobile application is not a cakewalk. Today, a majority of mobile website designers follow the blind trend that is ruling the market without realizing the requirement of the application. Apart from this, there are several other reasons that reduce the lifespan of an application. In this write-up, we'll be highlighting some common mistakes that application designers often do that reduce the lifespan of mobile website design. Read on and find out if you've done something that is on the list too!
- Lethargic Impression
Let's be brutally honest, no one likes a bad face, whether you're searching for a partner on a matrimony site or an application on the Play Store/App Store. Application users can easily get distracted if the application onboard features are not balanced. Mobile application designers should consider factors like user engagement, easy navigation, and the right color scheme (yes, the color scheme matters too!). And lastly, always perform the beta testing of the application before rolling it out. This would be helpful in perceiving how the would application look from the stage of commencement.
- An App without a Purpose
This isn't new because there are countless apps that were designed for a purpose but miserably failed to serve it. Before designing a mobile application, there shouldn't be any sort of confusion. For the whole team that designs the mobile website design, wiring the entire frame is mandatory at every step. When every step is executed appropriately, the functionality of the application becomes smooth. Its purpose should be clear when the customer downloads it. Only then it will be among those applications that are not uninstalled within the first 2 months of download. Furthermore, always conduct an analysis of the competitor apps existing in the market. It will surely give the supporting idea of creating a better mobile application.
- Cramming Aesthetics
If the aesthetics of the mobile website aren't appealing to the eyes, it will disorient the user in no time. Moreover, such an app would be installed soon after being downloaded and might be flagged as inappropriate by users. Ultimately, it will be removed from its respective platform. Hence, the designer and developer should consider multiple points while crafting the aesthetics that resonate with users. Considering the flow, adding new features will uplift the popularity of the application. It is important to note that all new features should be incorporated after its beta testing.
- Missing App Goals
Do you think you'll be hired by a company if the resume carries those goals that you cannot fulfill in real life? It doesn't need an answer because it is well-understood! Something the same happens with the goal decided for an application. When the goals of a mobile app are improperly conveyed, they become irrelevant. It solely lies in the preference of the target audience. For example, an intuitive feature of a food-based application might be confusing and hard to understand for retirees, whereas, it could be widely popular among millennials.
- Notification Abuse
Every unwanted notification drags an application to the uninstall pit by 1% every time the user receives it. Although the mobile application designer/developer conceives the app by considering the target demography, everyone doesn't like getting disturbed with unnecessary push notifications. But the problem doesn't end here. Even if an application pings your inbox every two hours, its content can also affect its use. For example, Zomato and Swiggy are two applications that keep bouncing over their special deals that aren't interesting to all its users. Though it's the sheer business for them, for users its is utter nonsense. Unwanted messages, even when the application is not in use, can reduce their lifespan in a person's mobile phone by 30 days.
- Too Complicated App Design
Over-unpredictability is regularly a consequence of superfluously breaking shows. Will the application truly benefit from improving the standard images and interfaces inside versatile visual and material language? Standard symbols have demonstrated themselves to be all-around natural. In this way, they are frequently the fastest method to give viewable signs without jumbling a screen. Craft the design in a manner that doesn't interfere with the functionality of the application. Gone are the days when white space was termed as "negative space". Today, leaving some white space, especially in mobile applications, is helpful in reducing the lag.
- Insufficient Beta-Testing
Another grave mistake that many mobile app designers do is not utilizing enough beta testing. It is a mandatory phase before rolling the application in the commercial market because by conducting beta-tests, designers can determine the loopholes and fix them easily without commencing from the scratch. It may be a bit time-consuming, but as per the phrase, the most beautiful view is seen after the hardest climb, things become worth every second.
To err is human and you can't deny the fact. There are no second thoughts in concluding that designing and developing a mobile application is not a cakewalk, but avoiding mistakes is the act of wise. There are several mistakes that people confuse with trends and the application fails to achieve the milestone. In case you are set to launch an application, conduct its final beta test and tick every mistake you think you've made (and we've saved on time).