Content Marketing | Admin | Last Updated: 2012-06-25
SEO, a frequently used jargon in web circles, stands for Search Engine Optimization. In simple words, SEO may be termed as the combination of techniques and strategies, used to draw maximum visitors to a website or portal. It involves judicious placement of keywords that can be readily scanned by web crawlers and spiders when anybody searches for a specific subject. Now the question arises that how can SEO interfere with great writing. Following details will elaborate on the issue that SEO really kills great writing.
Great writers and authors believe that writing is a creative expression of free flowing and uninhibited thoughts. A creative piece of writing is not planned, it is just something natural that involves ideas and expressions emanating from subconscious mind and then translating into a form of art. However, SEO demands the content writers to think in a certain restrictive manner, the sole aim being to somehow accommodate the keywords. It is obvious that if the thought process is governed by external controls, it wont yield great creative ideas. The obligations on the content writers tends to deviate them from the eccentric subject while writing and leaves them with no choice but to willingly or unwillingly compromise with their skills and creative expression.
The nature of online business, on most occasions, demands the content to be simple both in literary and figurative sense. The visitors of B2B websites and portals are diverse with greater probability that majority of them is not very well versed in English as a language. Web solution providers keep this in mind, and prepare contents that are simple to read and understand. However, it is unfortunate that simplicity is getting overlapped with sub standard content. Often for the sake of SEO, grammatically wrong phrases are used as keywords that not only ruin the quality of the content but at the same time kill the scope of great writing.
Online business is all about how many and how quickly. The web solution providers are more focused on circulating maximum content that too before the rivals could do the same. The cut throat competition leaves the content writers with very short time to contemplate, design, refine and review their content. Thus mistakes are bound to happen and more unfortunately the limitation of time doesn't allow the goof ups to be addressed efficiently. We have ample examples available online where the content quality is as poor as anything but it pops up to the first position during online search courtesy the SEO and its tricks.
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