05 June, 2010 11:00 AM
Having a lucrative business in the present world involves expansion of a business beyond the local markets. Stepping into the international market becomes vital for a business’s growth. To prosper in the international trade you must have a site that is universal in nature. It is not feasible for a person to know all the languages so a site that is made say in Chinese language cannot be understood by everyone. This hampers the promotion of a website to a large extent. Website transition and localization is the most preferred and an effective way to overcome this language problem.What is Website Localization?
In terms of business, Localization is the act of altering a product or services in accordance with the geographical location or the target area. More and more businesses are opting for Website Localization as it enables a site to be visited by all irrespective of the language.Here are some prominent benefits of Website Localization:
The most commonly used language for almost all web applications is English but interestingly a large share of the internet users are non-english speakers. With the increasing accessibility of the Internet in the far flung areas this percentage will rapidly go up. Using website localization enables you to cross the barriers of language. Your site can be displayed in different foreign languages and can thus attract a large number of visitors.Helps in building credibility
Having your site in various languages other than English like Spanish, Chinese, French, etc. adds to your credibility. If you have a localized website you are considered to be an International player and can also your respect for different regions of the world is portrayed.Helps generate more sales
You tend to miss out on a large share of business by not having a localized website. People usually rely more on businesses that provide them information in their native language. So, Website localization enables you to earn more business and large profits.Note
Thus Website Localization is gradually becoming an imperative part of business processes especially those dealing largely in International markets. So, localize your site and ensure yourself better business prospects.