25 April, 2014 05:00 PM
The increasing usage of internet on smartphones and tablets has overtaken the desktop usage. The advanced web browsing capability of the smartphones has fostered the demand for user-friendly websites for ultimate viewer experience. To meet the demands of the customers, web designers have designed responsive websites. This latest web design overcomes the primary challenge by keeping the same look and feel of the websites on different devices.
What Is A Responsive Web Design?
Responsive web design is an approach of laying-out and coding a website so that the user gets an incredible viewing experience. This web design eases navigation, scrolling and resizing of the website across a wide range of devices such as tablets, phones and laptops. The advanced design of this website facilitates automatic readjustment of screen-layouts, images and navigation elements.
Why Is Responsive Web Design Important?
Exploding Mobile Usage
The demand for mobile friendly websites has been fostered by increasing use of smartphones and tablets. Mobile-friendly websites are essential if SEO is a core component of your digital marketing tactic. Compared to desktop, internet usage on mobile phones is increasing exponentially. As more and more users are getting used to browsing internet on their smartphones, it will be unwise for businesses to ignore this advanced web design.
Both content and discoverability of content decide the success of the website. According to statistics, if a user doesn’t see what he’s looking for, then he’s more likely leave and search other websites. Therefore, responsive web design is about providing finest web experience irrespective of whether they use a laptop, desktop or a tablet.
The designing of responsive websites is not affected by devices or their operating systems. A responsive web design ensures that the user gets optimal experience of a website on any device of the user’s choice, be it smart phones running the android OS or the window OS. This feature eases the efforts of the website owners and content publishers as they do not have to alter the version of their website according to the devices used by the audience.
Time and Money
It’s a myth that designing a responsive website is expensive. The fact is responsive web design is a long term investment that will benefit the business in future. The cost of making a responsive website is more than making a conventional website but the additional expenses of duplicating it for smart phones is eliminated. It also takes away the efforts to maintain different versions of websites like mobile version and desktop version.