12 February, 2015 05:00 PM
Yes, it is true! The news broke out on the 5th of February that Twitter has once again signed a deal with Google, giving the search engine full access to its Firehouse of Tweets. After the formal presentations of Twitter earnings, CEO Dick Costolo gave out the news as part of an answer to one of the questions. He confirmed the deal but refused to give any further details.
“I don’t have any more details to share at this time,” said he.
Later, during the Q & A session, he was asked how this deal is different from the one signed in 2009 with Google. To this he replied, “We’ve got the opportunity now to drive a lot of attention to, and aggregate eyeballs, if you will, to these logged-out experiences, topics and events that we plan on delivering on the front page of Twitter. And that’s one of the reasons this makes a lot more sense for us now.”
With this move, Twitter is expecting to drive more traffic on its site and convert these visitors into active users. Previously, when Twitter allowed Google and other search engines to navigate through its top 50,000 hashtagged search pages, the number of logged out users coming on the site multiplied 10 folds. Also, it is a step ahead to improve the experience of logged-out users, giving the investors a message that such people are also an important part of their target audience.
For companies having presence online, this is something to be gung-ho about. It would mean another mode of promotion as they can post tweets with the right set of keywords and enhance their visibility on the search engines.
However, as mentioned by Costolo, this move will take a few months to be incorporated. How the deal will play out this time is an awaited matter now.