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5 Design Essentials Every Small Business Needs In Its Website

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May 20, 2019

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Palak Jain

9 Design Principles Web Developers Should Know

Website design has evolved from inserting tens of images and text clumsily on a single page to minimalist patterns with a single image or bold text dominating the entire screen. While web designers have evolved with the advancing expectations, behavior, and requirements of the web users, some website design principles have remained intact. Before getting into the designing of any website, all get started with Accelerated Mobile Pages or web developers need to know these basic design principles for a flawless design and development. These are as follow:   1. Device: Mobile-First When it comes to device usage, more than 90% of the present online population is using smartphones to access information online. Having a website that is optimized for the mobile devices is imperative to have a strong first impression on the visitors. You would definitely not want your site to be a desktop-optimized design that either cuts out or...

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May 16, 2019

630

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Anurag Gupta

5 E-Commerce Metrics You Should Calculate To Enhance Business

The online marketplace is ballooning and a majority of merchants and vendors have already expanded the scope of their business to the online marketplace. Getting an e-commerce website design service and expanding the roots of the brick and mortar store in the realm of online commerce is the just foundation of your e-commerce business. And getting success in the e-commerce industry not just a matter of luck; it requires a lot of strategizing related to marketing, promotions, product catalog, quality analysis, etc., to ensure they stand out from the crowd. But that’s not all! An e-commerce vendor also needs to measure various e-commerce metrics to know how his/her business is performing. Measuring the performance is imperative to scale the business to new levels and these e-commerce metrics would help you do the same.   Conversion Rate One of the key metrics for e-commerce players is the conversion rate. Every advertising...

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May 13, 2019

659

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Anurag Gupta

Accelerated Mobile Pages (AMP) Vs. Progressive Web Apps (PWA): Which One To Choose?

In the game of conversions, you either offer instant loading speed or you lose your valuable visitors to your competitors. This line perfectly sums up the current scenario where speed is the most decisive factor in getting visitors to engage with the site and eventually convert. To make matters even more competitive fo getting started with Accelerated Mobile Pagesr the website owners, newer technologies like Accelerated Mobile Pages and Progressive Web Apps are adding speed to the already fast-loading sites. A majority of web development companies have avowed to the creation of AMP pages and PWAs as the future of web browsing. But before you take a leap, here’s all you need to know about AMP and PWA and which one you should choose.     Understanding AMP & PWA Seeing the inclination of the users towards mobile phones, speed became the top priority for boosting the user experience. Many...

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May 8, 2019

732

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Anurag Gupta

Top 6 Email Marketing Automation Tools For Boost Conversion

Email marketing is one of the most effective ways to reach out to the subscribers, get more conversions, generate more leads, and eventually boost sales. And it is here to stay. While many companies have adopted a number of effective email tricks for conversion rate optimization through their email campaigns, the repetitiveness of getting the same things done again and again can be tiring. To help the email marketers cope with this dilemma, there are numerous email marketing services & software that automate the entire process and handle all the repetitive tasks with efficiency. Today, there are a number of email marketing automation tools and services that can help you get more conversions without putting in a lot of efforts. But if you are looking to find the best one, keep reading below:     1. ConvertKit For the businesses whose main goal is to boost conversions, ConvertKit is the...

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May 6, 2019

594

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Anurag Gupta

5 Reasons Why Majority Of The Mobile Apps Fail

Whether it is about getting together with people, managing finances, getting news of things happening around, buying stuff, or just passing time by playing games, there’s an app for everything. One can go to their play store, download the app and get started with getting all the things they need in just a few taps. Mobile applications have certainly simplified the way things work around and the market of mobile apps is skyrocketing. Mobile app developers are transforming new ideas into mobile apps and encashing them. However, not every app present in different play store has managed to see success. While a number of apps get millions of installs in just a few days, there are others who strive to get even 10 installs even after putting in all the efforts. So, why do a majority of mobile apps fail while only a few succeed? This write-up has the answer...

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Apr 30, 2019

763

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Anurag Gupta

5 Effective Email Tricks For Conversion Rate Optimization

Increasing the conversions and getting more people to show interest in your products/services is best done by email marketing campaigns. And effective email marketing campaign cannot just turn the email audience into customers but also increase the revenue of the company by huge margins. But how do companies ensure increased conversions through email campaigns? While some take conversion rate optimization services to boost the effectiveness of their email campaigns, there are others who perform simple tweaks like changing the ‘sender name’ in their existing campaigns to boost conversions. Here are the 5 effective email tricks for conversion rate optimization.   #1. Choose The ‘From’ Line Wisely When sending an email, the ‘From’ line in the mail plays a crucial role in determining the chances of getting opened. While many believe that adding a personal touch in the ‘From’ field can increase the conversion instead of the regular company’s name, there...

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Apr 26, 2019

661

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Anurag Gupta

5 Signs You Need To Upgrade Your Web Hosting Plan

Launching a website starts with buying a domain name and taking a web hosting plan from a trusted company. Finding the right hosting for the website can ensure that your website has a dedicated space it needs in the digital ecosystem. While comparing different web hosting plans we go through their capacity, bandwidth, uptime, security features, activation time, etc. But how does one know that they’ve outgrown their current hosting plan and needs an upgrade? As a website grows older, more resources are added to it and so are functionalities. In order to keep the website secure and speedy, it is imperative to upgrade the website at the right time to ensure uninterrupted services. If you are also wondering whether you need to upgrade your web hosting plan or should continue with the same old one, here are some signs that’ll tell you if it’s time to get an upgrade....

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Apr 25, 2019

912

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Anurag Gupta

5 Features To Boost Mobile Conversion On Your E-Commerce Website

With people being more and more glued to their mobile devices and taking various important decisions through this device, the mobile consumer base for e-commerce sites has also expanded exponentially. More online shoppers are now turning into mobile shoppers and completing their online sale on their mobile device itself. But these mobile shoppers have much higher expectations from e-commerce sites and would rather get their expectations fulfilled than stay loyal to any particular company. To boost the loyalty of the mobile shoppers and increase the conversions rate, every mobile e-commerce site owner needs to ensure his/her site is lined with all the functionalities and features that a mobile shopper expects. If increasing conversions and retaining mobile customers is your current goal in e-commerce, go through the five features below and implement them in your mobile e-commerce site now.   Seamless Mobile Site When talking about mobile conversion, the first thing...

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