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5 Tips To Make Your Mobile Website User-Friendly

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Blogging1

Jun 6, 2017

77

1

Anurag Gupta

Top 7 Alternative Blogging Platforms

With more and more people showing interest in blogging and almost 4 million blog posts being written every day (and counting), the requirement of more functional and customizable blogging platform is also increasing. The needs of these millions of bloggers have increased so much so that even the leading, influential and effective platforms of present times are unable to satiate all the customized needs of the bloggers. This is where alternative blogging platforms come into play. They cater to all the needs of the bloggers and have tailor made solution for each need with their Unique Selling Proposition that sets them apart from other blogging platforms. Have a look.         · Blogger :-  Being one of the oldest blogging platforms available online, Blogger is the first in the list of blogging platforms that you must try. It allows technical heavy lifting and offers the robust security guaranteed...

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7 Ways To Protect Your E-Commerce Site From Cyber Attack

May 31, 2017

59

2

Anurag Gupta

7 Ways To Protect Your E-Commerce Site From Cyber Attack

  E-commerce sites have revolutionized the way people shop around the world. This digital generation is swiftly moving away from the brick and mortar shops to the online shops for everything, from daily needs like groceries to expensive purchases like jewelry & electronics. The concept of e-commerce is a great success and it’s not only because of high-end web technology or marketing excellence it’s also because of the efforts invested in earning people’s trust and assuring safe transactions. Every E-commerce website owner knows the importance of making people safe while they share their details for an online purchase, which is crucial to earn customer’s trust. Once this trust is lost, the buyer may either shifts to competitor’s site or turn away from your online store forever.   In order to keep the trust of your digital buyers strong on your e-commerce site, you need to ensure that your e-commerce site...

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Oops!

May 26, 2017

135

1

Anurag Gupta

9 Silly E-Commerce Mistakes Made By Startups

E-commerce industry has emerged as one of the most lucrative industries in the past few years which is all set to cross the $27 trillion sales benchmark by the end of 2020. Every year more and more entrepreneurs launch their startup e-commerce business with big dreams to create success stories in this high-paying industry. In the past decade, the maximum startups were added to the already saturated e-commerce industry of more than 12-24 million e-commerce websites. Unfortunately, out of this big number, only 650,000 websites manage to generate annual sales greater than $1,000; with a majority of the e-commerce startups not even making it up till here. This called for some serious brainstorming about the reason why most of the startups do not achieve success in their e-commerce venture.   The reason is simple; most of the startups invest all their resources in following the latest e-commerce trends in the...

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6 Social Media Marketing Trends

May 17, 2017

158

4

Anurag Gupta

6 Social Media Marketing Trends That Are Ruling 2017

Social media currently has over 2.5 billion active users worldwide and this user-base is increasing at an annual growth rate of 9%. Studies which have confirmed that 75% of digital buyers refer to social media before making any online purchase, signify the power of this user-base and social media platforms. Today social media has become a highly lucrative platform for all the business for expanding their reach and generating more leads. Digital marketers are investing as much as $10.9 billion annually on social media marketing to reach out to this pool of potential customers. In order to see that this investment brings back a higher ROI, smart digital marketers keep eagle-watch on the trends in social media marketing to plan fail-safe marketing strategies.   If you are also looking for such trends then below are discussed 6 social media marketing trends that are ruling 2017. Read the trends and incorporate...

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5 Mobile Marketing Trends That Will Rule 2018

Jan 29, 2018

118

1

Anurag Gupta

5 Mobile Marketing Trends That Will Rule 2018

With mind-boggling growth rate of worldwide mobile users, Mobile marketing is somewhat the key to success. Owning to this quite a revolution has taken place in the marketing ecosystem in the past few years. Marketers have joined the mobile marketing bandwagon to clutch lucrative profits and paying much more attention to the needs and wants of mobile users. However, they are yet to witness greater changes and challenges. The astute marketers have predicted that mobile marketing, in 2018, would experience various inflection points that would change the way mobile marketing is done. One of the major changes that are expected...

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5 Simple Ways To Increase Audience Engagement

Jan 22, 2018

115

0

Anurag Gupta

5 Simple Ways To Increase Audience Engagement

“In this age of the customer, the only sustainable competitive advantage is knowledge of and engagement with customers.”   True indeed! Leads, sales, and conversions are the outcome achieved in later stages of sales funnel, which is primarily nurtured with the user engagement. A company that is successful in engaging its audience with its content and marketing tactic undoubtedly enjoys a competitive advantage in the digital ecosystem. However, with multifaceted needs and interest audiences keep throwing the challenge “how to engage better?” and digital marketers keep burning mid night oil to crack the puzzle. But, like anything else this challenge...

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