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How Often a Website should be updated

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internet-marketing

Oct 7, 2009

322

5

Palak Jain

Different types of Internet marketing

Internet marketing is all about promoting business through the medium of the internet. It is a cost-effective way of carrying out business. Information Technology has lead to the concept of eCRM (Electronic Customer Relationship Management) which is helping companies cut down costs in business related operations. Internet Marketing has been categorized into the following types: 1. PPC ( pay per click ) :-  This has the facility of creating as many ads with necessary keywords. Both Yahoo! and Google have pay per click programs, which concerns higher visibility of ads in cyberspace. More payment means there are chances of the ad being in higher position in the search engines.   2. SEO (Search Engine Optimization) :-  This helps is increasing traffic to your site. It helps in garnering more and more customers for your enterprise. So, we won’t go overboard when we say that optimization of the webpages of the website to different keywords...

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How to get a website indexed ?

Oct 3, 2009

221

2

Palak Jain

How to get a website indexed ?

A website is a platform in the internet to showcase and promote one’s enterprise. When a website is done with all its content and design, it has to be indexed by a competent search engine. If not, the entire effort will be a waste. The organization would lose potential clients. XML Sitemaps is the most convenient and reliable way to get websites indexed with Search Engines like Google and Yahoo! This is because in XML (eXtensible Markup Language), categorization of data is carried out in an organized format. To say in easy words, XML is a text file. Each text is preceded by a starting tag (<url>) and succeeded by an ending tag (</url>). Let’s cite an example: < url> <loc>https://www.weblinkindia.net/</loc> <priority>1.00</priority> <changefreq>daily</changefreq> </url>   After creating an XML sitemap for the website, the concluding step requires informing search engines about its presence. If its Google, a free account has...

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web2-o3

Oct 3, 2009

714

4

Palak Jain

Difference between Web 1.0 and Web 2.0 ?

Web 1.0 It all started with the advent of the internet in early 2000. In those days, internet use was minimal and unexplored. Softwares were designed to access the internet easily. Web 1.0 proved to be popular. With the passage of time, it was found that Web 1.0 will not be able to cope up with the growing net traffic. Gradually users found its limitations. In Web 1.0 information once accessed could not be Availed again. The flow of information was static. Today’s times, interacting over the internet is one of the most essential aspect of the internet. Web 1.0 lacked the competence to support blogs, online discussion forums etc. Morever, there was no way to rectify if any changes were to be made in downloaded files. Soon it was realized that Web 1.0 cannot be relied upon when it came to privacy settings. Such flaws fuelled the need to...

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Tips to create a user friendly website

Sep 29, 2009

182

0

Palak Jain

Tips to create a user friendly website

Every website has a purpose behind it. In addition, with every purpose there are a lot of dreams, objectives and vision attached to web design. Every page and every section carries some amount of hope in it. Designing a website is not just a software development, it is also an art that cannot be achieved easily, until and unless the person is creative, has the right blend of ideas and knows basics to keep the visitors engrossed. However, many a times when the self-taught web designers design the web pages they tend work in their own peripheries and they do not try to widen their horizons. As a result, they may deliver an appealing website but the website fails on retaining users and on parameters of best website designing. If few basic things are ignored during designing, the ready structure may irate the user and enforce him to logout. Let’s...

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How to write web Application

Sep 23, 2009

219

0

Palak Jain

How to write web Application

A web application programmer must understand concepts related to distributed applications and services, the HTTP protocol, Common Gateway Interface (CGI) programming, HTML/JavaScript programming, user authentication and authorization, session management, data exchange from disparate sources and so on. This column explains the concepts you need to know to write a web application and outlines the steps for writing a simple web application. A typical web application starts when a user clicks a link in an HTML page and causes the browser to instigate an HTTP request transaction with a web server, CGI program and web application server. The targeted server must perform other functions as following: Execute business logic Retrieve data according to query parameters Authenticate and authorize users Exchange data with legacy systems Build the HTML response page dynamically to be passed back to the serverA web application has an accompanying configuration called web.xml. This file contains all the configuration...

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Essential web Design Principles

Sep 23, 2009

278

0

Palak Jain

Essential web Design Principles

Each website designed, carries the few objectives, vision and dreams. Each page, even each section of a website has an innate purpose, as the home page is preordained to convey the consolidated insight about the website or the company or basic logics of owner. However, many a times when self-taught web designers design the web pages they tend to work on things within their own peripheries. At times, they seem to be incapable to widen their horizons.  As result even after best tries to give a website, they often fail to do, and leave their clients dejected. There are few basic principles of web designing that seek attention of designers in order to shape out a perfect we structure. Some of the main aspects of web designing which have to be strictly looked at are :-   Prioritize In order to make your website more attractive prioritize your requirements and...

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