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update1 (1)

Oct 9, 2009

111

12

Palak Jain

How Often a Website should be updated

Websites are created with a sole purpose of attracting maximum E traffic and retaining them as regular visitors. There are many factors that influence the achievement of the same like its design, information, user friendliness, navigation ease etc., are we missing out the one? Yes with all that, frequent updating of website plays a crucial role in its success. The “Standard Interval” to update a website cannot be fixed because every website has different structure, audience, purpose and type of information. Somehow, these factors greatly influence the Ideal interval to update the website. There are some alarms to set yourself to update your website. Don’t wait update your website immediately, if: You have expanded your product/service portfolio. You have modified the structure or package of current offerings. You are launching special offers. Your calendar has shown the new cycle of events. Graced with a new award achievement. You are ready...

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internet-marketing

Oct 7, 2009

49

5

Palak Jain

Different types of Internet marketing

Internet marketing is all about promoting business through the medium of the internet. It is a cost-effective way of carrying out business. Information Technology has lead to the concept of eCRM (Electronic Customer Relationship Management) which is helping companies cut down costs in business related operations. Internet Marketing has been categorized into the following types: 1. PPC ( pay per click ) :-  This has the facility of creating as many ads with necessary keywords. Both Yahoo! and Google have pay per click programs, which concerns higher visibility of ads in cyberspace. More payment means there are chances of the ad being in higher position in the search engines.   2. SEO (Search Engine Optimization) :-  This helps is increasing traffic to your site. It helps in garnering more and more customers for your enterprise. So, we won’t go overboard when we say that optimization of the webpages of the website to different keywords...

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How to get a website indexed ?

Oct 3, 2009

51

2

Palak Jain

How to get a website indexed ?

A website is a platform in the internet to showcase and promote one’s enterprise. When a website is done with all its content and design, it has to be indexed by a competent search engine. If not, the entire effort will be a waste. The organization would lose potential clients. XML Sitemaps is the most convenient and reliable way to get websites indexed with Search Engines like Google and Yahoo! This is because in XML (eXtensible Markup Language), categorization of data is carried out in an organized format. To say in easy words, XML is a text file. Each text is preceded by a starting tag (<url>) and succeeded by an ending tag (</url>). Let’s cite an example: < url> <loc>https://www.weblinkindia.net/</loc> <priority>1.00</priority> <changefreq>daily</changefreq> </url>   After creating an XML sitemap for the website, the concluding step requires informing search engines about its presence. If its Google, a free account has...

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web2-o3

Oct 3, 2009

143

4

Palak Jain

Difference between Web 1.0 and Web 2.0 ?

Web 1.0 It all started with the advent of the internet in early 2000. In those days, internet use was minimal and unexplored. Softwares were designed to access the internet easily. Web 1.0 proved to be popular. With the passage of time, it was found that Web 1.0 will not be able to cope up with the growing net traffic. Gradually users found its limitations. In Web 1.0 information once accessed could not be Availed again. The flow of information was static. Today’s times, interacting over the internet is one of the most essential aspect of the internet. Web 1.0 lacked the competence to support blogs, online discussion forums etc. Morever, there was no way to rectify if any changes were to be made in downloaded files. Soon it was realized that Web 1.0 cannot be relied upon when it came to privacy settings. Such flaws fuelled the need to...

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screen-shot-2014-11-05-at-12-19-55-pm-800x528

Nov 11, 2014

64

0

Palak Jain

Google Redesigns Maps, Adds Open Table Reservations and Uber Estimates

Google has moved a notch up with its redesigned Maps for mobiles. Going beyond the rudimentary search and navigation, it has now become a sophisticated tool with increased functionality. The redesigned app covers a broader spectrum by allowing the users to get Open Table Reservations and Uber Estimates. The updated Material Design has revamped the entire look of the app and made it more actionable. The evolved version of Google Maps is consistent with both Android and iOS and comes at a time when the launch of Android 5.0 (Lollipop) is just around the corner.     Open Table Reservations Earlier,...

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exposed1

Oct 30, 2014

137

0

Palak Jain

Google Webmaster Update: Blocking JavaScript & CSS Can Affect Indexing

Google finally updated its technical webmaster guidelines on Oct 27th 2014; the guidelines focus on websites that have active CSS and JavaScript. As per the new guidelines, Google advises webmasters to allow the Googlebot to access the JavaScript, CSS, and image files on the web pages for optimum rendering and indexing.   Webmasters who choose to disregard this guideline and disallow the bot from crawling the Javascript or CSS files in their website’s robots.txt will observe a negative effect on their website rankings. This is because it will directly affect how the Google algorithms render and index the web content....

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