Jun 20, 2019
The latest reports by Statista have claimed that e-commerce revenue for the year 2019 can go up from $2842 billion to $3453 billion. And with the right marketing strategies, it won’t be a challenge for an e-commerce store owner to hit the bull’s eye. All that you need to fetch lucrative returns from this booming market is a functional and well-designed e-commerce store and the right set of marketing strategies. While you can get your store built from e-commerce design companies, we are here to help you with the e-commerce marketing strategies. This write-up comprises of the proven e-commerce marketing strategies for increased conversions and sales. Let’s have a read. Search Engine Marketing While all of us are familiar with search engine optimization, not many are aware of search engine marketing or SEM. This is one of the most effective ways for online businesses to get their products ranked...
Jun 18, 2019
A website provides the virtual address that an individual need to mark their identity in the vast world of web. Not just businesses and professionals, even a guy like you and me needs a website to build their online personality or share their thoughts via blogging. And one of the best ways to do that is through content management systems. Today, there are hundreds of CMSs in the world powering more than 56% of the total 1,652,185,816 websites in the world. From top platforms like The New Yorker and BBC America to personal blogging sites, a majority of the websites are running on some or the other content management system due to the ease, speed, and simplicity of adding, managing, and optimizing content. But before you consult a CMS website developer for building your website, knowing which CMS platform to choose is a must. Here is a list of the...
Jun 13, 2019
Designed to simplify web development, PHP has become one of the most popular programming languages for web development. It was launched in 1994 by Rasmus Lerdorf and has evolved to get versions up to PHP 7.3 which was released in December 2018. The latest version- PHP 7.4 and PHP 8 are expected to be released in November 2019 and fourth quarter of 2020 respectively. In order to ace in their development game, the programmers and software developers not only need to keep a tab on the PHP trends for the year but also need to stay aware of the PHP tools to automate, streamline, and quicken their development process. Being a web developer, you should certainly know at least the top 10 PHP tools; if not, here is the list to keep you posted. 1. NetBeans Released in 1996, NetBeans is one of the most popular tools among the...
Jun 10, 2019
Go responsive or go home! This is the tagline of many web development companies that have closely studied the recent web usage trends. Around half a decade back, the population of mobile users surpassed the desktop users and Google also announced mobile-first indexing algorithms. Seeing these trends, all website owners had to jump on the responsive website wagon. However, one challenge most of the website developers and designers faced was during the testing of these websites across different devices. They had to check their website on each device and browser simultaneously along with keeping a tab on actions like scrolls, clicks, navigation etc. Manually doing these operations was impossible and that’s where synchronized cross-device website testing tools came to the rescue. Whether one is testing homepage design, landing pages, contact forms, or overall site navigation, these tools came as a Godsend. Below, we have discussed the top four tools for...
Jun 3, 2019
In 2018, more than 80% of the total internet usage was done from mobile devices. And the percentage is expected to reach new heights in the coming years. Majority of businesses have centered their web designing strategies on mobile internet users and those that haven’t are also planning to soon get their website revamped for mobile users by the providers of cheapest web design in India. Offering an unmatched mobile user experience is no longer something that businesses could think of as optional. It is the ultimate truth and here are some ways in which web designers or businesses can embrace the mobile revolution and gain a competitive edge. Convert Nav Bar Into Hamburger Navigation bars are an important element in a desktop site but would you like to reserve an important part of the small mobile screen for this bar? The navigation bar on mobile screen can consume...
May 31, 2019
While normal people shed sweat and blood in the gym, content writers build their writing muscles exercising with their pen or keyboard. Their equipments are simple but their workout plan can be more intense. Yes, content writers too need a workout plan; a plan that focuses on their ideas, formats, words, edits and whatnot to make each of these writing muscles stronger than their strongest competitor. Like your regular workout plan, their plan also comprises of several exercises and a strict focus on diet that is rich with content pieces from their writing heroes. Want to build your writing muscles too? Here are the 4 exercises you can include in your workout plan to achieve writing that is well-toned, shaped, and attractive. Repeat, Only On Purpose Repetition in content is generally asked to be avoided by the top content writing gurus, authors, and bloggers. Repeating a vague idea or...
May 29, 2019
Getting celebrities to endorse your products has been an effective marketing campaign since the nineties. In the wake of the digital boom, influencers changed and although celebrities are still being nudged to endorse a brand, market gurus, thought leaders, bloggers, and social media stars are especially gaining prominence as influencers for building brand awareness, expanding audience base, increasing sales, or even increase trust among the target audience. Indeed, influencer marketing is an effective way to strongly connect with your buyers. Even 37% of the buyers themselves state that their inclination towards buying a certain product or trusting a particular company increases if they see the influencers they follow, endorsing or promoting them. Realizing this, nearly 65% of the businesses have planned to increase their influencer marketing budget this year and if you are also among them, here is how you can make the most of influencer marketing. Define The...
May 27, 2019
Content is not just the king in digital marketing, it is shaping into a constantly expanding kingdom itself. Today, each enterprise whether an SME or a global giant has brought together a strong content team to put forward its story and industry knowledge in front of the target audience. They are incorporating various content marketing ideas to succeed in 2019. A well-planned content strategy cannot just facilitate increased engaged and inflow of traffic to these companies but also drive more traffic and boost their ranking. However, not each player has been able to witness the results as expected. The main reason behind this is poor or zero content optimization that might harm the quality, engagement as well as the SEO of the site. In this write-up, we have focused on the smart content optimization tricks that can help in preventing silly SEO mistakes to yield result from the content marketing...