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5 Major Advantages of Multi Vendor Stores over Ecommerce Shops

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Which One Is The Best E-Commerce Business Solution

Sep 26, 2017

284

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Anurag Gupta

Hosted Or Open Source? Which One Is The Best E-Commerce Business Solution

Choosing the hosting solution for your site is the most crucial decision that you’ll make if you are seeking to launch an e-commerce website. You can find dozens of e-commerce business solutions like Shopify, Magento, OpenCart, and uShops etc., out there. But before making a decision for your e-commerce business, you need to understand that an e-commerce business solution is the backbone your business; it should cater to all your business needs while also syncing well with your technical knowledge and budget. Depending on the three parameters, you can choose between a hosted e-commerce platform and an open-source one.   Knowing the difference between the two is indispensable for anyone wanting to launch or make any modifications to their e-commerce website. In this blog post, we have jotted down, not just the difference between a hosted and an open-source e-commerce platform, but also thrown light on their pros and cons...

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Sep 19, 2017

383

1

Anurag Gupta

5 Effective Ways To Increase Sales Using Social Media Marketing

Today, social media is not just a medium of entertainment or socializing with family and friends, it has become an integral part of business marketing plans as well. Webmasters are deploying social media marketing at the top in their strategies to increase the reach and making the full use of a live, active user base. Social media is interactive, and that’s what facilitate marketers to interact with the people and talk with them rather than just talking to them. Owing to this power of communication, this medium of marketing is delivering measurable results in leads, branding and eventually sales, and all this in a way less budget than other marketing techniques.     According to Josh James, the founder of Omniture, “Social media isn’t a passing fad. The primary reason you have to be social is because that is where your customers live.” And as a business person, you wouldn’t...

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Local SEO Tips To Improve Search Engine Visibility

Sep 13, 2017

19

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Palak Jain

Local SEO Tips To Improve Search Engine Visibility

With the search giant Google offering a more localized search results for user-generated queries, a sense of urgency for local search engine optimization has taken a toll on the businesses all over the world. Every business wants to mark presence on Google’s first page to grasp the fancy of the local audience instantly. And to do so, they need to localize their on-page and off-page SEO strategies. This would help the business to target the local audiences, who may be in search for products/services they offer.   If seen closely, local SEO is a simple game of visibility and ranking. A business that appears on top for the searched keyword in the particular location grabs more leads and eventually enjoys higher sales. But how does one do it, how does a business get higher rank for localized searches? The answer to this question lies in the SEO tips that we’ve...

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On-Page-Seo

Sep 11, 2017

276

1

Palak Jain

5 Surefire SEO Techniques To Increase Website Ranking In 2017

In order to keep a fine tuning with the constant algorithms updates, the sagacious digital marketers keep tweaking their search engine optimization strategies. This makes SEO a very volatile industry. The hacks that led to high ranking, in just a few months turn obsolete or even cause an unexpected drop in the SERP ranking. Hence, it is inevitable for the SEO professionals to stay abreast with the latest SEO techniques to win first-page ranking. And I know the question just pooped in your mind is , “What are the latest SEO techniques to rank higher?”   According to Google’s Gary Illyes, the leading SEO technique for 2017 would be the increased launch of mobile-friendly AMPs. He says, “Well I guess you can guess that we are going to focus more and more on machine learning. Pretty much everywhere in the search. But it will not take over the core algorithm....

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7 Effective Tips To Boost The Website Speed

Sep 3, 2017

520

3

Anurag Gupta

7 Effective Tips To Boost The Website Speed

There’s no negating the fact that speed rules in today’s world. People are becoming more restless and intolerant towards slower things; the case is no different with the website. People today do not want to waste even a single second of their life waiting for a website to load and would eagerly skip to another site that loads faster. In fact, a study conducted by Kissmetrics concludes that “47% of consumers expect a web page to load in 2 seconds or less” and more so “40% of people abandon a website that takes more than 3 seconds to load.”   Not just user-retention, even Google uses site speed as a pivotal parameter to determine the ranking of the site. It gives higher ranking to sites that load within 1-3 seconds and pushes the ranking of others lower on the result page. To avail these dual benefits, it has become paramount...

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Google Proves That Logos Need Regular Update

Sep 1, 2017

340

1

Anurag Gupta

Google Proves That Logos Need Regular Update

Logos, as we all know are the visual representation of a brand. They not just help in creating a brand identity but also in etching a mark in the hearts of its users. Although logos are considered to give a consistent brand image to the company, many companies believe that logos need to be updated from time to time in order to stay strong in the game of online identity. The leading example of this continuous logo changing trend is Google.   Google, the search engine giant, has always been tweaking its logo since the day it was first launched in 1997. No doubts, the wordmark has remained constant, but the style, font, color, and typeface have been experiencing a continuous change. A look through the evolution of Google logo and you would realize that it has indeed experienced numerous redesigns, tweaks, and overhauls to reach the simplistic wordmark that...

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Why You Need To Have A More Mobile-Friendly Website For Google Ranking

Aug 30, 2017

242

0

Anurag Gupta

Why You Need To Have A More Mobile-Friendly Website For Google Ranking

Google’s algorithm updates upend the search results and leave even the titans of the internet scrambling their heads for new optimization techniques. However, in the past two years, Google has been consistent with its update, throwing out and out spotlight on nothing but the mobile-friendliness of a website. From the Mobilegeddon algorithm update in 2015 to the launch-awaited mobile-first indexing, one thing is certain that Google wants your website to be more mobile-friendly.   It started penalizing websites without a mobile-friendly version back in 2015 and has tweaked up its algorithms to another level. While earlier it was merely about having a mobile-friendly version of the website on the net, now Google’s latest algorithms demand the mobile-friendly website to be optimized to suit the whims of humans and search engine alike. Let’s go through the three major Google algorithm updates of the past two years that prove “Google is penalizing...

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6 killer lead generation tactics that will help your businesses to generate more leads

Aug 28, 2017

564

0

Anurag Gupta

6 Killer Tactics To Generate More Leads

Lead generation is the Holy Grail of every business; each of them is always on the lookout for ways to get maximum buyers from the traffic coming as passive browsers. Despite all the efforts, trade intelligence, marketing knowledge and increased budget, 80% of the businesses report that they are unable to generate the leads they require. In fact, 65% of the marketers feel that generating leads is the topmost challenge they face in the business world today. When the proven lead generation tactics like optimizing content, redesigning the website, automated marketing, guest blogging etc., failed to bring the desired results, top businesses started going out of their way to find exceptionally creative tactics that could boost their lead generation. The 6 killer lead generation tactics that will help your businesses to generate more leads are discussed below. Read on.   Leverage The Power Of Social Media Social media is a...

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