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5 Major Advantages of Multi Vendor Stores over Ecommerce Shops

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Which One Is The Best E-Commerce Business Solution

Sep 26, 2017

63

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Anurag Gupta

Hosted Or Open Source? Which One Is The Best E-Commerce Business Solution

Choosing the hosting solution for your site is the most crucial decision that you’ll make if you are seeking to launch an e-commerce website. You can find dozens of e-commerce business solutions like Shopify, Magento, OpenCart, and uShops etc., out there. But before making a decision for your e-commerce business, you need to understand that an e-commerce business solution is the backbone your business; it should cater to all your business needs while also syncing well with your technical knowledge and budget. Depending on the three parameters, you can choose between a hosted e-commerce platform and an open-source one.   Knowing the difference between the two is indispensable for anyone wanting to launch or make any modifications to their e-commerce website. In this blog post, we have jotted down, not just the difference between a hosted and an open-source e-commerce platform, but also thrown light on their pros and cons...

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Sep 19, 2017

106

1

Anurag Gupta

5 Effective Ways To Increase Sales Using Social Media Marketing

Today, social media is not just a medium of entertainment or socializing with family and friends, it has become an integral part of business marketing plans as well. Webmasters are deploying social media marketing at the top in their strategies to increase the reach and making the full use of a live, active user base. Social media is interactive, and that’s what facilitate marketers to interact with the people and talk with them rather than just talking to them. Owing to this power of communication, this medium of marketing is delivering measurable results in leads, branding and eventually sales, and all this in a way less budget than other marketing techniques.     According to Josh James, the founder of Omniture, “Social media isn’t a passing fad. The primary reason you have to be social is because that is where your customers live.” And as a business person, you wouldn’t...

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Local SEO Tips To Improve Search Engine Visibility

Sep 13, 2017

19

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Palak Jain

Local SEO Tips To Improve Search Engine Visibility

With the search giant Google offering a more localized search results for user-generated queries, a sense of urgency for local search engine optimization has taken a toll on the businesses all over the world. Every business wants to mark presence on Google’s first page to grasp the fancy of the local audience instantly. And to do so, they need to localize their on-page and off-page SEO strategies. This would help the business to target the local audiences, who may be in search for products/services they offer.   If seen closely, local SEO is a simple game of visibility and ranking. A business that appears on top for the searched keyword in the particular location grabs more leads and eventually enjoys higher sales. But how does one do it, how does a business get higher rank for localized searches? The answer to this question lies in the SEO tips that we’ve...

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On-Page-Seo

Sep 11, 2017

100

1

Palak Jain

5 Surefire SEO Techniques To Increase Website Ranking In 2017

In order to keep a fine tuning with the constant algorithms updates, the sagacious digital marketers keep tweaking their search engine optimization strategies. This makes SEO a very volatile industry. The hacks that led to high ranking, in just a few months turn obsolete or even cause an unexpected drop in the SERP ranking. Hence, it is inevitable for the SEO professionals to stay abreast with the latest SEO techniques to win first-page ranking. And I know the question just pooped in your mind is , “What are the latest SEO techniques to rank higher?”   According to Google’s Gary Illyes, the leading SEO technique for 2017 would be the increased launch of mobile-friendly AMPs. He says, “Well I guess you can guess that we are going to focus more and more on machine learning. Pretty much everywhere in the search. But it will not take over the core algorithm....

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6 Tips To Improve The UX Of Your E-Commerce Site

Apr 27, 2018

157

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Anurag Gupta

6 Tips To Improve The UX Of Your E-Commerce Site

“Five years ago, the heroes were technologists. Today, the heroes are designers building out a user experience. You can have the most amazing technology in the world, but if it's not put in a form that's useful and desirable, you won't be successful.” ~Robert Brunner, American Industrial Designer True indeed! If an e-commerce site isn’t delivering a useful & desirable user experience, success would remain a far-fetched dream. The key challenge of this domain hinges around useful & desirable user experience where “useful” and “desirable’ changes frequently, after all you are dealing with Millennials. They expect the site to offer...

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Businessman pressing button on virtual screen. Man pointing on futuristic interface. Innovation technology internet and business concept. Space for text and words. Abstract background.

Mar 27, 2018

145

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Anurag Gupta

5 Simple Ways To Get More Clicks Than The Sites Ranked Higher Than You

Every business in the digital ecosystem is competing to get higher ranking on search engines. But is this competition only for the sake of ranking? Is getting higher rank the ultimate goal of all these businesses? Apparently YES but actually NOT! Getting a higher ranking is just a way to strengthening the prospects of getting more clicks. The real competition is not just about getting placed on the top spot of the search engines but majorly about getting more clicks. Logically speaking, the higher a site ranks, the more clicks it receives. And the more clicks it receives, the higher...

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