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Design Thinking: An Effective Strategy To Boost Customer Engagement

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Apr 6, 2019

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Anurag Gupta

5 Web Development Trends To Stay Updated In 2019

Web development is not just getting more innovative and advanced by the day but the new frameworks and technologies surfacing in the web development world are completely changing the face of website development. Now, web development is revolving more around mobiles and customization according to user expectation. Choosing a web developer for your next project has become difficult as a majority of them showcase a multitude of talent and tech-innovations in their web development portfolio. But one key factor that can help you in finding the best web development company is their handiness towards the raging web development trends. In addition to helping in finding the right developer, these web development trends can also help you assure that your website is in line with the growing technologies in the digital ecosystem or whether it needs some revamping. With that thought in mind, here are the top web development trends that...

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Apr 4, 2019

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Anurag Gupta

Creative Coding: A Beginner’s Guide

The juxtaposition of art and code is what we technically term as ‘creative coding’. It takes place when a coder tests his/her creative instincts and questions the foundation of the programming world that only believes in creating fully-functional renders. It uses code to express an idea in visual format instead of the clichéd functionality it is expected to offer. Be it through image manipulation or by visualizing data, there are several opportunities presented to the coders by various interactive technologies for the creation of unique art and expressive work. Creative coders can also hone their skills and take their creative coding to the next level to create unique applications for software or visually powerful programming structures. So, if creative coding is next on your mind, this write-up will help you tap on your creative side and enable you to design versatile sketches using the power of codes.   Understanding Creative...

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Mar 31, 2019

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Anurag Gupta

Why You Should Embrace Accelerated Mobile Pages In 2019

Imagine you could get your content to load 2.7 seconds faster. Now imagine, it is free from all the distracting clutter and increases your ad click for higher revenue. Add the bonus of higher click-through rate and greater conversions to this imagination. It all might seems like a dream to the website owners, especially content publishers but Google’s Accelerated Mobile Pages transform this virtual dream into a reality.   By offering a near-instant page loading, AMP stamp, and unparalleled mobile user experience,  Accelerated Mobile Pages not just enhance the overall page performance but also result in 3 times higher daily ad revenue in many cases. And that’s not all. There are many other reasons why one should embrace Accelerated Mobile Pages in 2019. Here are some:   AMP For Email Launched Google has officially launched it AMP for emails a few days back and this initiative is a positive step...

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Mar 29, 2019

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Anurag Gupta

Mobile App Vs Responsive Website: Best option For E-Commerce

With a majority of online shoppers turning to their mobile phones for browsing, researching, and purchasing of any product, the e-commerce marketplace is certainly transforming more into mobile commerce. And in this mobile-obsessed world, where more than 42% of e-commerce sessions are taking place on the mobile, having a mobile website or mobile application has become indispensable for the online merchants. However, the one question that is now stuck on the minds of the e-commerce merchants is, ‘Mobile app or responsive site, what is the best option for e-commerce?’ But don’t be confused, this write-up throws light on the pros and cons of both mobile apps and responsive websites for your online store. If advancement is on your mind, this write-up will help you strengthen your mobile commerce game.   Mobile Application >>>> Pros of Mobile Application User-Friendly With there being an app for everything, online shoppers have become used...

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Mar 28, 2019

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Anurag Gupta

The Biggest Cyberattacks Of 2019 & How To Protect Your Website From Them

The world of web is increasingly becoming vulnerable to cybercrime. Not even the tech giant, Facebook, was spared from cyberattack that cost it the data of 50 million users in September last year. And this was just one of the breaches that made headlines and shocked the entire world; there are hundreds of other security breaches, malware injections, and other hacking incidents that take place every single day. Website owners not just need to be aware of the biggest cyber-attacks in the online world but also perform all the preventive measures to ensure their website is safe from such attacks. If you are a site owner looking to boost your website’s security, this write-up sum up everything that you need to know.   Biggest Cyber Threats Of 2019 SEO Spam Kits One of the biggest crimes in the cyber world today is done with the help of SEO spam kits....

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Mar 27, 2019

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Anurag Gupta

5 Things To Do If Your Guest Post Pitch Is Rejected

Turning out to be one of the most powerful content tools, guest blogging has helped a number of publishers get high authority link juices to their website. Not only does guest blogging attract more qualified traffic and a higher authority but it also promises relevant links and higher number of leads to the site. Gregory Ciotti, generating 36,733 email subscribers and Jon Cooper, getting more than 400 hits on Moz through one guest post are just two of the success stories that inspire people to write info-rich content as a guest blogger. While many content publishers and SEO experts at different organizations keep looking for high domain authority sites to pitch their guest post, not every guest post pitch is accepted. Here are the reasons that lead to the rejection of guest blog pitches.   One of the main reasons for the rejection of your guest blog pitch is that...

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Mar 26, 2019

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Anurag Gupta

Getting Started With Accelerated Mobile Pages: Things You Need To Know

2015 saw the breakthrough development in content delivery and publishing when Google launched its flagship project Accelerated Mobile Pages. In October 2018, Google AMP celebrated its three-year anniversary stating that it is now powering billions of web pages over tens of millions of domains in the World of Web. Many publishers and other businesses like e-commerce have seen lucrative outcomes by implementing AMP for their content delivery. While many talked about the minimization of bounce rate and increased click through rate, there were others who sang praises by stating the huge returns on investment it has garnered as Ad revenue. There are many other positive metrics that are being witnessed by companies implementing AMP for their websites. If getting AMP pages for your website is on your mind, here is a blog that will get you started.   AMP: A Quick Understanding Accelerated Mobile Pages aka AMP is the buzzword...

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Mar 24, 2019

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Anurag Gupta

How To Differentiate Between A Graphic Designer And A UI Designer

Design has long been considered synonymous with the way things look and are presented on the surface. But with the evolution in technology, the purview of design has expanded deeper into the world of web. Now, there is not just a graphic designer creating beautiful combinations of colors, images, and fonts for branding, but there is also a UI designer who is designing interfaces, user testing them, and iterating to suit user response and feedback. Designing, today, is not just about the visual display but more about the way it makes the users feel, the way it makes them interact, and the type of experience it offers. It is no more limited to pleasing the eyes; it has extended to making a user feel comfortable while acting on any platform after understanding his/her expectations and requirements. While the roles and responsibilities of a graphic designer and a UI designer have...

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