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How To Design A Website For Better Mobile User Experience

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May 31, 2019

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Anurag Gupta

4 Exercises That Can Make Your Content Writing More Powerful

While normal people shed sweat and blood in the gym, content writers build their writing muscles exercising with their pen or keyboard. Their equipments are simple but their workout plan can be more intense. Yes, content writers too need a workout plan; a plan that focuses on their ideas, formats, words, edits and whatnot to make each of these writing muscles stronger than their strongest competitor. Like your regular workout plan, their plan also comprises of several exercises and a strict focus on diet that is rich with content pieces from their writing heroes. Want to build your writing muscles too? Here are the 4 exercises you can include in your workout plan to achieve writing that is well-toned, shaped, and attractive.   Repeat, Only On Purpose Repetition in content is generally asked to be avoided by the top content writing gurus, authors, and bloggers. Repeating a vague idea or...

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May 29, 2019

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Anurag Gupta

Influencer Marketing: How To Make The Most Of It

Getting celebrities to endorse your products has been an effective marketing campaign since the nineties. In the wake of the digital boom, influencers changed and although celebrities are still being nudged to endorse a brand, market gurus, thought leaders, bloggers, and social media stars are especially gaining prominence as influencers for building brand awareness, expanding audience base, increasing sales, or even increase trust among the target audience. Indeed, influencer marketing is an effective way to strongly connect with your buyers. Even 37% of the buyers themselves state that their inclination towards buying a certain product or trusting a particular company increases if they see the influencers they follow, endorsing or promoting them. Realizing this, nearly 65% of the businesses have planned to increase their influencer marketing budget this year and if you are also among them, here is how you can make the most of influencer marketing.   Define The...

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May 27, 2019

550

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Anurag Gupta

Smart Content Optimization Tricks To Prevent Silly SEO Mistakes

Content is not just the king in digital marketing, it is shaping into a constantly expanding kingdom itself. Today, each enterprise whether an SME or a global giant has brought together a strong content team to put forward its story and industry knowledge in front of the target audience. They are incorporating various content marketing ideas to succeed in 2019. A well-planned content strategy cannot just facilitate increased engaged and inflow of traffic to these companies but also drive more traffic and boost their ranking. However, not each player has been able to witness the results as expected. The main reason behind this is poor or zero content optimization that might harm the quality, engagement as well as the SEO of the site. In this write-up, we have focused on the smart content optimization tricks that can help in preventing silly SEO mistakes to yield result from the content marketing...

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May 22, 2019

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Anurag Gupta

5 Design Essentials Every Small Business Needs In Its Website

Launching a small business in today’s competitive marketplace requires efforts and smart strategies. And, at the very core of today’s business strategies is having a strong and effective web presence. Without a well-designed small business website, no business would be able to survive in the marketplace dominated by online shoppers and even retail buyers who Google everything before investing their money into it. While knowledge of the web design trends of the year is imperative for a website that grasps customer attention, more important for small businesses is to the website design essentials. If you are also a small business trying to make a strong reputation in today’s crowded and competitive marketplace, these website design essentials are a must to know.   A Professional Design Designing a website for a small business is a medium to build the online identity of the business and promote it in the digital ecosystem....

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May 20, 2019

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Palak Jain

9 Design Principles Web Developers Should Know

Website design has evolved from inserting tens of images and text clumsily on a single page to minimalist patterns with a single image or bold text dominating the entire screen. While web designers have evolved with the advancing expectations, behavior, and requirements of the web users, some website design principles have remained intact. Before getting into the designing of any website, all get started with Accelerated Mobile Pages or web developers need to know these basic design principles for a flawless design and development. These are as follow:   1. Device: Mobile-First When it comes to device usage, more than 90% of the present online population is using smartphones to access information online. Having a website that is optimized for the mobile devices is imperative to have a strong first impression on the visitors. You would definitely not want your site to be a desktop-optimized design that either cuts out or...

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May 16, 2019

507

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Anurag Gupta

5 E-Commerce Metrics You Should Calculate To Enhance Business

The online marketplace is ballooning and a majority of merchants and vendors have already expanded the scope of their business to the online marketplace. Getting an e-commerce website design service and expanding the roots of the brick and mortar store in the realm of online commerce is the just foundation of your e-commerce business. And getting success in the e-commerce industry not just a matter of luck; it requires a lot of strategizing related to marketing, promotions, product catalog, quality analysis, etc., to ensure they stand out from the crowd. But that’s not all! An e-commerce vendor also needs to measure various e-commerce metrics to know how his/her business is performing. Measuring the performance is imperative to scale the business to new levels and these e-commerce metrics would help you do the same.   Conversion Rate One of the key metrics for e-commerce players is the conversion rate. Every advertising...

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May 13, 2019

555

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Anurag Gupta

Accelerated Mobile Pages (AMP) Vs. Progressive Web Apps (PWA): Which One To Choose?

In the game of conversions, you either offer instant loading speed or you lose your valuable visitors to your competitors. This line perfectly sums up the current scenario where speed is the most decisive factor in getting visitors to engage with the site and eventually convert. To make matters even more competitive fo getting started with Accelerated Mobile Pagesr the website owners, newer technologies like Accelerated Mobile Pages and Progressive Web Apps are adding speed to the already fast-loading sites. A majority of web development companies have avowed to the creation of AMP pages and PWAs as the future of web browsing. But before you take a leap, here’s all you need to know about AMP and PWA and which one you should choose.     Understanding AMP & PWA Seeing the inclination of the users towards mobile phones, speed became the top priority for boosting the user experience. Many...

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May 8, 2019

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Anurag Gupta

Top 6 Email Marketing Automation Tools For Boost Conversion

Email marketing is one of the most effective ways to reach out to the subscribers, get more conversions, generate more leads, and eventually boost sales. And it is here to stay. While many companies have adopted a number of effective email tricks for conversion rate optimization through their email campaigns, the repetitiveness of getting the same things done again and again can be tiring. To help the email marketers cope with this dilemma, there are numerous email marketing services & software that automate the entire process and handle all the repetitive tasks with efficiency. Today, there are a number of email marketing automation tools and services that can help you get more conversions without putting in a lot of efforts. But if you are looking to find the best one, keep reading below:     1. ConvertKit For the businesses whose main goal is to boost conversions, ConvertKit is the...

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