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Google Increases Meta Description Length: Here’s What It Means For SEO Experts

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5 Simple Tips To Make Your Android App Successful

Jun 19, 2018

1018

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Anurag Gupta

5 Simple Tips To Make Your Android App Successful

Today, Android mobile operating system is ruling the mobile app development industry with more than 60% of the total market share. Android app development is a low-cost solution that helps the businesses in extending their online reach through an engaging experience. It is compatible with hundreds of mobile devices and can easily target the 800 million Android users present worldwide. Majority of businesses are leveraging the power of Android app to reach out to this large audience base and boost their online visibility. However, they have to face a tough competition and they also have to ensure that their app survives and succeeds in the highly competitive world. This write-up comprises of some simple tips to guarantee success in your Android app development efforts. So without wasting any more time, let’s get started on the 5 simple tips to make your Android app successful.   Go For A Free Or...

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4 Ways Web Design Impacts Content Marketing

Jun 6, 2018

1384

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Anurag Gupta

4 Ways Web Design Impacts Content Marketing

A recent study pointed that content marketing, while costing 62% less than any other form of marketing, generates three times more leads for any business. No wonder, 90% of all organizations invest over 25% of their marketing budget on content marketing. These organizations are leaving no stone unturned in designing fool-proof content marketing strategies. They are consistently creating and distributing contents that can engage their audiences however the success of content marketing also depends on some other factors and web design is one of the crucial ones amongst them. Content marketing efforts can be fruitful only if the content they generate is easily accessible, has an aesthetically appealing presentation, is readable and tidy and is backed by catchy visuals. After all catching the attention of visitors, whose attention span has become shorter than a goldfish, isn’t a simple task. This is where the web design comes into play. The design...

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6 Tips To Improve The UX Of Your E-Commerce Site

Apr 27, 2018

837

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Anurag Gupta

6 Tips To Improve The UX Of Your E-Commerce Site

“Five years ago, the heroes were technologists. Today, the heroes are designers building out a user experience. You can have the most amazing technology in the world, but if it's not put in a form that's useful and desirable, you won't be successful.” ~Robert Brunner, American Industrial Designer True indeed! If an e-commerce site isn’t delivering a useful & desirable user experience, success would remain a far-fetched dream. The key challenge of this domain hinges around useful & desirable user experience where “useful” and “desirable’ changes frequently, after all you are dealing with Millennials. They expect the site to offer a seamless shopping experience, every time. They turn to e-commerce sites to avoid the hassle they face while shopping at any local store. Even small glitches, confusion or hassle can turn them off, resulting a fall in customer engagement and rise in bounce rate. Offering a seamless user-experience right from...

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Businessman pressing button on virtual screen. Man pointing on futuristic interface. Innovation technology internet and business concept. Space for text and words. Abstract background.

Mar 27, 2018

720

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Anurag Gupta

5 Simple Ways To Get More Clicks Than The Sites Ranked Higher Than You

Every business in the digital ecosystem is competing to get higher ranking on search engines. But is this competition only for the sake of ranking? Is getting higher rank the ultimate goal of all these businesses? Apparently YES but actually NOT! Getting a higher ranking is just a way to strengthening the prospects of getting more clicks. The real competition is not just about getting placed on the top spot of the search engines but majorly about getting more clicks. Logically speaking, the higher a site ranks, the more clicks it receives. And the more clicks it receives, the higher would be the traffic on the page, eventually leading to increased conversions, sales, lead generation, and other macro goals of the business. But in reality, a higher ranking is not the only way to get more clicks. While higher SERP ranking does guarantee more clicks but there are many other...

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Major Web Design Trends That Will Dominate 2018

Mar 15, 2018

844

0

Anurag Gupta

Major Web Design Trends That Will Dominate 2018

Today, a website is a lot more than just a virtual representation of a company. It is the key to carve a niche in online ecosystem, build brand, generate business and earn a wider clientele; hence, its design needs to be always ahead of the curve. A website designed in the sync of latest trends not only creates a strong impression on the visitor but also keeps the brand ahead in the race of top ranking websites. That is why it is indispensable for the web designers to keep a tab on the prevailing web design trends, and keep improving the UX accordingly. And year beginning is the best time to do that. So without any further delay, let’s talk about the web design trends that are expected to rule in 2018. These web design trends would help you stay a step ahead and crush your competitors with an amazing...

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IoT Impacting Mobile App Development

Feb 28, 2018

941

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Anurag Gupta

IoT: Impacting Mobile App Development

“Anything that can be connected will be connected.” This adage holds absolutely true in today’s world where internet of things aka IoT is connecting billions of things together, be it people with people, people with things or things with things. Right from smartphones and smart cars to smart houses and even smart cities, IoT is connecting the world together and transforming it into a smarter digitized village. Innovators and creative heads of all business verticals have tapped into this technology to design and develop solutions, products and services that facilitate the idea of a powerfully connected world. But only a few have made as much use of IoT as the mobile app developers have. They have fully exploited the ubiquity of IoT in mobile app development technology to tap on new audiences and cater to the increasing demands of the tech-savvy generation. The hard-work done by these app developers has...

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Top 5 Web Development Trends That Are Expected To Rule In 2018

Feb 19, 2018

529

0

Anurag Gupta

Top 5 Web Development Trends That Are Expected To Rule In 2018

The year gone by was very volatile in terms of web development as lots of new trends were rolled out which have added personalization to the website visitors. Whether it was instant support by chatbots, inclination towards angular JavaScript, death of pagination or use of AI for website development, 2017 saw the birth of many web technologies for developing user-centered websites. However, the year 2018 is expected to witness these trends and technologies gaining worldwide popularity, and become a revolutionary year in terms of web development.   Many trends, easing the process of website development for developers while concomitantly providing seamless browsing experience, would rule the year ahead. For a web developer, it is imperative to ride this wave of advancement in the web development trends to gain a competitive edge in the technologically-evolving web development industry. This blog throws light on the top 5 web development trends that are...

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Main social networks - Brands

Feb 13, 2018

489

0

Anurag Gupta

7 Social Media Content Marketing Trends For 2018

An eye-opening Statistia report revealed that there would be more than 2.80 billion social media users by the end of 2018, accounting for more than one third (37%) of the total population. The vitality of social media has magnetized the users and marketers alike. Users now strongly rely on social media to make their purchasing decisions hence its indispensable for marketers to keep up with user’s expectations and find new ways to engage and connect with them all along. Marketers sweat and slave to penetrate into the social life of their buyers so that they can constantly create and deliver fresh, engaging content, approach the users through the right social medium and at the same time, and ensure that the marketing efforts are not outdated.   Indeed challenging! Marketers are ensuring that each effort they put in is tailored according to the highly dynamic behavior pattern of the users; failing...

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