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Getting Started With Accelerated Mobile Pages: Things You Need To Know

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Mar 24, 2019

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Anurag Gupta

How To Differentiate Between A Graphic Designer And A UI Designer

Design has long been considered synonymous with the way things look and are presented on the surface. But with the evolution in technology, the purview of design has expanded deeper into the world of web. Now, there is not just a graphic designer creating beautiful combinations of colors, images, and fonts for branding, but there is also a UI designer who is designing interfaces, user testing them, and iterating to suit user response and feedback. Designing, today, is not just about the visual display but more about the way it makes the users feel, the way it makes them interact, and the type of experience it offers. It is no more limited to pleasing the eyes; it has extended to making a user feel comfortable while acting on any platform after understanding his/her expectations and requirements. While the roles and responsibilities of a graphic designer and a UI designer have...

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Mar 16, 2019

572

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Anurag Gupta

5 Simple Marketing Tips To Promote Your Mobile App

Bringing together the best mobile app developers and web application developers in India to give your app idea a real outlook would only go in vain if you do not invest the right efforts in marketing it to the targeted audience. With the evolution in mobile app technology, number of mobile apps in different app stores reaching 6 billion, and the internet of things revolutionizing mobile app development, having an app just for the sake of having one and not promoting it through the right tactics and channels will make your app disappear in the pool of mobile apps. To make sure you app sails through the tides of competition and reaches your users on the shore, it is important to put in the right efforts to market it in the world. If you are also an organization seeking to get its app out in the world, here are some...

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Mar 13, 2019

444

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Anurag Gupta

How Content Can Be Helpful In The Awareness Stages Of Sales Funnel

Content is not just the king in the domain of marketing but it is not turning out to become the kingdom itself. Whether we talk about the awareness stage, the evaluation stage, or the purchase stage, content plays a key role in pushing the audience down the sales funnel to make them loyal to your brand. And its greatest importance is in the first stage, i.e., awareness stage.   Making the audience aware about your product, service, or brand is of utmost importance and content can be the tool to spread the word. Offering rich and informative content can help you introduce your business to your audience and create its value in their minds. Whether you bring together your own team or take the content writing services of an expert, your content can work wonders in the awareness stage of your audience. Here’s how.   Defining The Stages Of Audience...

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Mar 12, 2019

484

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Anurag Gupta

Why Creativity Is Important For UX Designers & How To Find It?

"Necessity is the mother of invention, it is true, but its father is creativity, and knowledge is the midwife." Rightly quoted by Jonathan Schattke! However, I’d like to add my own thought into this quote to give it a complete feel for the designers; ‘creativity gives birth to originality and value in anything that we undertake’. As for designers, creativity lets you stand apart from the old and clichéd designs. It enables you to reap new and fresh ideas and create something that adds value to the experience your target audience has in your creation. It brings about innovation in design and makes you offer a user experience that compels the users to engage and come back. Various networks of our brain come together, to create something that has never been done or seen before in design. For the UX designers, creativity is not just about the sudden flow of...

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Mar 11, 2019

409

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Anurag Gupta

PHP Trends To Look Out For In 2019

While there are a number of content management systems like WordPress, Drupal, Magento, etc., that today’s developers use to develop websites, nothing beats the feel, look, and functionality of a website developed using PHP tools and framework. Those in the development community would be well-aware of PHP and its benefits for developing websites. Offering open-source customization, e-commerce solutions, rapid application development, CRM integration, and custom PHP development for apps and websites, PHP is one of the most cost-effective programming languages. In fact, many biggies of the digital world like Facebook, Wikipedia, and WordPress are also developed on PHP codes itself. Seeing this, it won’t be wrong to say that using PHP codes for developing a website or web app would guarantee success. However, to stay at the top of your game in PHP development, it is important to look out for the PHP trends that are ruling in 2019. If...

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Feb 27, 2019

971

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Anurag Gupta

Accelerated Mobile Pages: How AMP Affects SEO

The inclination of Google towards mobile-friendly websites became apparent when it launched Mobilegeddon update in 2015. Ever since, it has launched various algorithm updates and listed ranking factors like mobile-first indexing, mobile site speed, etc., to prove that having a mobile-friendly website is important for Google ranking. On February 24, 2016, Google launched its official project Accelerated Mobile Pages and attracted more than 1.7 billion sites for AMP page upgrading within a year of this launch. As an open-source initiative, Accelerated Mobile Pages allow the publishers and site owners to create a mobile-optimized page just once which will instantly load every time a user tries to open it. These pages not just offer a lightning-fast page loading but also increases the dwell time on site while minimizing the bounce rate. All this plays a crucial role in search engine optimization of the site for higher ranking. For those who have...

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Feb 26, 2019

744

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Palak Jain

5 Must-Know WordPress Design & Development Trends For 2019

With WordPress powering more than 27% of the web and nearly 74,652,825 websites in the world running on WordPress, it won’t be wrong to call it the most powerful software and content management system for creating websites. With the world relying on WordPress for their web requirements, the fight to get on top and attract more traffic is continuously growing stronger. Each new domain name connecting with this open-source website creator adds to the competition of being noticed. If you are also a site owner on WordPress, here are a few trends WordPress design and development trends that you should keep in mind to gain an edge and rise above all in 2019. So, let’s have a read.   REST API The WordPress REST API (Representational State Transfer API) has already made its way into the lives of the astute WordPress developers and designers. In 2019, the REST API would...

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Feb 22, 2019

779

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Palak Jain

5 Simple Tricks To Boost Your Brand Awareness Online

Many brands out there like Coca Cola, Vaseline, Band-Aid, Jacuzzi, Ping Pong, etc., have become so popular, they’ve actually replaced the generic product name and become proprietary eponyms. Not many people are aware that these are merely brands selling a particular product but their popularity has surpassed all bounds and people now identify the generic product with these brands. This is the pinnacle of brand awareness that most brands eye at while choosing online reputation management services or brand building services. While getting to the top is not an overnight thing, the five simple tricks discussed below can help you boost your brand awareness in a short time. Incorporate them into your marketing strategies now to build your brand and reach out to more people online.   Rise With Micro Influencers With influencer marketing taking the center stage for brand awareness, micro influencers are becoming the go-to stop for brands...

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