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Tips To Write Killer Headline For Successful Content Marketing

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Landing Page Design Common Mistakes

Jan 4, 2018

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Anurag Gupta

Landing Page Design: Common Mistakes & Counter-Measures to Sell Effectively

As a Bollywood lover, I have often experienced entry of the lead actor or actress as opulently grand, for which the audiences are being overwhelmingly hooked to because they love what's getting screened. Likewise, the landing page of your website, where one enters the first after being redirected from your ad campaign, must be highly relevant, meaningful and interesting for your targeted audience, so that you're not only able to crush the competition, but also boost your core commercial intent i.e. 'Sales'.   But a majority of website owners often undervalue the importance of landing page design and fail to pay attention to certain aspects. This leads to common mistakes which results in high bounce rate, thus sale plunges over the period. And the dream of celebrating the promotion fete goes murkier.   For the higher conversion of business leads, the advertisement and its landing page need to be well...

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6 Social Media Marketing Tips From The Experts

Dec 26, 2017

313

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Palak Jain

6 Social Media Marketing Tips From The Experts

  “Content is the ‘fuel’ of social media and to have an opportunity for vast reach, you need a source of ‘rich content:’ a blog, podcast, video series, or visual content. Don’t worry about being everywhere. Pick one of these sources that matches the skills and personality of your business and do it well for a year or two before diversifying.”   One of the most powerful and effective social media marketing tips has been summed up in the above lines by Mark Schaefer, who is an author, blogger and social media marketing strategy analyst. Indeed, a smart aligning of content and social media is crucial to get more traffic and keep them engaged for long hauls. You need to find the social media platform where most of your niche audience lies and target them with high quality, informative content.   However, this was just one expert sharing his pro-tip...

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Top 7 Web Design Companies For Businesses In Kuwait

Dec 14, 2017

355

2

Palak Jain

Top 7 Web Design Companies For Businesses In Kuwait

Catching the attention of a user is far more complicated than it seems; especially when you know that you just have 3 seconds to either get them engaged or lose them forever to your competitor. The website, being the first interaction between the user and the company, needs to be strategically designed to attract as many eyeballs as possible.   In the words of Alan Wheeler, “Design is intelligence made visible.” Similarly, your website should also be intelligently designed to facelift your business and keep the user engaged for longer period. However, designing a unique and engaging website is not everybody’s cup of tea and needs professional expertise to be done. There are a number of prominent web designer companies that offer help in designing your dream website. In this write-up, we have compiled the top web designing companies for all types of businesses in Kuwait. Go ahead and take...

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Improve Website Ranking For E-Commerce

Nov 30, 2017

365

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Palak Jain

How To Improve Website Ranking For E-Commerce

Conversion and sales in e-commerce hinges on two things- effective marketing and website ranking. Leaving the former aside for another time, today, in this write-up, we are going to discuss the latter, i.e., website ranking for e-commerce sites. Website ranking is indispensable for any online shop owner to get higher visibility. In fact, 34% of all the online shoppers go to search engines like Google, Bing, and Yahoo for product search. In order to target this shopper community, it is inescapable that the e-commerce business owners strategize their action plans to get higher ranking on various search engines. However, search engine optimization for e-commerce websites can be pretty intimidating for many online shop owners. For all the e-commerce sites aiming for the first page of search engines, this guide to higher ranking would help you step-up your game. Read on and follow these points to see your e-commerce site ranking...

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5-Things-To-Consider-While-Designing-A-Logo-For-Branding1

Oct 23, 2018

5549

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Anurag Gupta

5 Things To Consider While Designing A Logo For Branding

A logo tells your company’s story. Technically logo is just a collection of pixels but in fact, it is vital in company’s branding and reflects brand’s vision & authenticity. The world’s most effective logos, like Google, McDonald’s, Coca-Cola etc., reflect a synergy of well-chosen color, fonts, and images that work in perfect harmony to recite their entire brand story in a sleek and concise image. Apart from that, these exemplary logos of big brands are also responsive to flow into any screen resolution and flexible to employ across infinite mediums for effective branding. After studying the most effective logos of...

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5 Reasons Why Businesses Need A Digital Marketing Strategy In 2018

Sep 20, 2018

1109

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Anurag Gupta

5 Reasons Why Businesses Need A Digital Marketing Strategy In 2018

Mobile marketing, social media marketing, email marketing, content marketing, SEO, PPC, CRO etc., are not new words in any marketer’s dictionary in 2018. Today, these terms form the basics of digital marketing, a marketing strategy that enables the businesses to build an online presence and enhance it for better online visibility among the target audience. Digital marketing analyzes the real-time situation of the audience and helps the businesses target these audiences with tailored marketing tactics. It not only lets the business target the 4 billion internet users but also helps them streamline their marketing to the intended audience in a...

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