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Jul 5, 2019

729

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Ankit Gupta

Mobile App Onboarding: How It Can Boost User Retention

Getting someone onboard, in the simplest terms, means making them familiar with the thing and ensuring that they become a regular participant in it. In mobile applications, onboarding is the first interaction that a user has with the mobile application. It ensures that the users are able to understand the app in the first use itself to avoid direct abandonment. With mobile app onboarding, the developers can ensure that users are engaging with the app owing to the simple form that it is in. If the next question in your mind is, ‘Why app onboarding is important?’ then the answer is simply proven by the research by Localytics. According to the study, more than 23% of the users download an app only to abandon it after the first use. So, if you want your users to keep returning to your mobile application, mobile app onboarding has the perfect answer.  ...

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Jul 2, 2019

558

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Ankit Gupta

Top 7 Mobile App Categories That Promise Success

In the present scenario, where more than two-third of the global population (5.1 billion) is using a mobile phone, the mobile apps industry is meant to thrive. If you take a look up from your phone screens, you will notice that almost everyone around you, be it in the metro, in shopping malls, parks, or anywhere else, is glued to their own smartphones. And what are they so intently glued on to? The engaging and addictive applications!   According to a study, more than 90% of the time spent on mobile phones is spent on mobile applications alone. So, it won’t be wrong to state that the mobile app industry is booming with no signs of slowing down. However, not everyone is experiencing success. And targeting the wrong app category could be one of the main reasons why majority of mobile apps fail. If you are also planning to develop...

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Jun 26, 2019

774

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Ankit Gupta

Google AdWords, Social Media Marketing and SEO: 3 Tools To Succeed In Business

Considering the heights that businesses are achieving with the power of digital revolution, having a digital presence has become imperative for any business to grow and succeed. More than half of the world’s population and an even higher percentage of buyers are today on the internet. Having a mere website wouldn’t do the job here. To grasp their fancy and convert them into a paying customer, businesses need effective techniques to promote and advertise their products among the targeted buyers. This is where Google AdWords, social media marketing, and search engine optimization come into play. These are the three most important tools for businesses to succeed in the vast world of web. Read on to know about these three tools and get empowered with the same.   Google AdWords Google AdWords or PPC campaigns are becoming the most effective means for businesses to reach out to a completely new set...

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Jun 25, 2019

455

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Ankit Gupta

5 Problems That Can Be Avoided By Upgrading To A Dedicated WordPress Hosting

WordPress is one of the major content management systems and is expanding its web grasp with each passing second. Today, it is powering over 34% of the total websites in the world and the number has escalated by 4% since last year. As WordPress comes with thousands of plugins and themes, it empowers the WordPress web designers to play with elements and design new and innovative websites. However, all these features and functionalities work so long as the site is loading smoothly and not experiencing any type of downtime or performance error. Yes, there can be a number of problems that a website might face due to various reasons and improper hosting is one of the most important of them. That’s why, in this write-up, we are going to talk about the different types of web hosting available in the digital ecosystem and how we can eliminate most of the...

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Jun 20, 2019

618

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Ankit Gupta

Proven E-Commerce Marketing Strategies For Increased Sales

The latest reports by Statista have claimed that e-commerce revenue for the year 2019 can go up from $2842 billion to $3453 billion. And with the right marketing strategies, it won’t be a challenge for an e-commerce store owner to hit the bull’s eye. All that you need to fetch lucrative returns from this booming market is a functional and well-designed e-commerce store and the right set of marketing strategies. While you can get your store built from e-commerce design companies, we are here to help you with the e-commerce marketing strategies. This write-up comprises of the proven e-commerce marketing strategies for increased conversions and sales. Let’s have a read.   Search Engine Marketing While all of us are familiar with search engine optimization, not many are aware of search engine marketing or SEM. This is one of the most effective ways for online businesses to get their products ranked...

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Jun 18, 2019

652

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Ankit Gupta

The Best CMS Platforms For Starting Your Website

A website provides the virtual address that an individual need to mark their identity in the vast world of web. Not just businesses and professionals, even a guy like you and me needs a website to build their online personality or share their thoughts via blogging. And one of the best ways to do that is through content management systems. Today, there are hundreds of CMSs in the world powering more than 56% of the total 1,652,185,816 websites in the world. From top platforms like The New Yorker and BBC America to personal blogging sites, a majority of the websites are running on some or the other content management system due to the ease, speed, and simplicity of adding, managing, and optimizing content. But before you consult a CMS website developer for building your website, knowing which CMS platform to choose is a must. Here is a list of the...

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Jun 13, 2019

834

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Ankit Gupta

Top 10 PHP Tools Every Programmer/Software Developer Must Know

Designed to simplify web development, PHP has become one of the most popular programming languages for web development. It was launched in 1994 by Rasmus Lerdorf and has evolved to get versions up to PHP 7.3 which was released in December 2018. The latest version- PHP 7.4 and PHP 8 are expected to be released in November 2019 and fourth quarter of 2020 respectively. In order to ace in their development game, the programmers and software developers not only need to keep a tab on the PHP trends for the year but also need to stay aware of the PHP tools to automate, streamline, and quicken their development process. Being a web developer, you should certainly know at least the top 10 PHP tools; if not, here is the list to keep you posted.   1. NetBeans Released in 1996, NetBeans is one of the most popular tools among the...

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Jun 10, 2019

627

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Ankit Gupta

Top 4 Tools For Synchronized Cross-Device Website Testing

Go responsive or go home! This is the tagline of many web development companies that have closely studied the recent web usage trends. Around half a decade back, the population of mobile users surpassed the desktop users and Google also announced mobile-first indexing algorithms. Seeing these trends, all website owners had to jump on the responsive website wagon. However, one challenge most of the website developers and designers faced was during the testing of these websites across different devices. They had to check their website on each device and browser simultaneously along with keeping a tab on actions like scrolls, clicks, navigation etc. Manually doing these operations was impossible and that’s where synchronized cross-device website testing tools came to the rescue. Whether one is testing homepage design, landing pages, contact forms, or overall site navigation, these tools came as a Godsend. Below, we have discussed the top four tools for...

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