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5 Simple Tips To Hire The Perfect App Developer

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Top 8 Digital Marketing Trends Expected To Rule 2019

Jan 22, 2019

733

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Anurag Gupta

Top 8 Digital Marketing Trends Expected To Rule 2019

With the first month of 2019 nearing its end, the astute digital marketers across the globe have studied and analyzed the changing behavior of online users to bring together a list of the top digital marketing trends that they expect to rule in 2019. Whether you are a new digital marketer or an established digital marketing agency, these trends would help you create a winning digital marketing strategy and meet the expectations of the online users. So, without wasting any more time, let’s begin this year with a look at the top 8 digital marketing trends expected to rule 2019 to lead the digital marketing industry.   1. Invasion By Artificial Intelligence Artificial Intelligence aka AI would take over all the simpler jobs of the world. It can collect and filer data from various platforms to analyze consumer behavior and offer personalization. It can also read and interpret user searches...

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footer(1)

Jan 17, 2019

693

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Anurag Gupta

Website Footer Design: User Expectations & How To Fulfill Them

Gone are the days when website footers were considered an unimportant part of the website design when compared to the header or the body of the page. The changing times have proved that website footers are indeed an important element in website design. Their importance is not just proved in getting higher ranking on the search engine result pages but also in keeping the user engaged till the end. A recent study showed that a 50% increase in conversions was experienced when the goals were aligned to the footer of the page. A more easily navigable footer can also lead to an increase in revenue by directing the user directly to the landing pages or making them take certain actions through CTAs at the end. Owing to this growing importance of footers in web design, the leading website designing and web development companies in India are also shifting their attention...

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website-trends(2)

Jan 14, 2019

868

2

Anurag Gupta

6 Web Design Trends You Should Follow In 2019

“Don’t judge a book by its cover.” We’ve all grown up listening to this little piece of advice but have been guilty of doing the opposite anyway. Being predominantly visual creatures, ‘the wrappers in which things come not only powerfully affect what interests us but also how we react to the contents we find inside’. Thus, no matter how much we try, we usually end up judging a book by its cover, food by its garnishing, and, most importantly, a company by its web appearance and design.   Web design is indeed one of the most important aspects of building and maintaining a strong online identity. And as we step into the 19th year of this millennium, meeting and exceeding the rising expectations of the visitor who is judging each and every element of the website is indispensable. Not just for the reputation of your brand for core survival in...

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5 Simple Ways To Build & Manage Your Business’s Online Reputation

Jan 9, 2019

917

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Anurag Gupta

5 Simple Ways To Build & Manage Your Business’s Online Reputation

“Your brand isn’t what you say it is, it’s what Google says it is.” - Chris Anderson The truthfulness of above statement gets strength if you look at the report by BrightLocal. This report revealed that today’s consumer reads more than seven reviews before trusting any business. In fact, 74% of the consumers, surveyed in the report, said that they trust a business more if it has a positive review; making all of us believe that reviews are indeed important for building and managing online reputation.  Not only reviews, there are many other ways in which a business’s online reputation can be build. Apart from having positive reviews, strategy to minimize the impact of negative reviews, sharing insights, having a user friendly review submission form, keeping eagle-watch on competitor’s online reputation management strategies, there are a lot of tasks and things one needs to do to build and manage online reputation. ...

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A Step-By-Step Guide To Selling Your E-Commerce Store

Dec 19, 2018

3267

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Anurag Gupta

A Step-By-Step Guide To Selling Your E-Commerce Store

Whether you have other project commitments, your e-commerce store is not profiting, you have run out of resources, or are simply unable to maintain it anymore, the reasons for selling an e-commerce store can be many. Since a lot of efforts are put into setting up an e-commerce store, right from beating your brains into selecting the products and business model, invest resources in getting the online store, and sweat equity into growing it, so, when it comes to selling off an e-commerce store, the only thing anyone wants is their store to be sold at a greatly profitable price, in a quick and hassle-free manner. To do this, it is indispensable that you have a well- thought strategy to ensure that your e-commerce store fetches best values and goes into the hands of someone who can nurture it just like you did. For this, you need to be aware...

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5-Things-To-Consider-While-Designing-A-Logo-For-Branding1

Oct 23, 2018

5949

2

Anurag Gupta

5 Things To Consider While Designing A Logo For Branding

A logo tells your company’s story. Technically logo is just a collection of pixels but in fact, it is vital in company’s branding and reflects brand’s vision & authenticity. The world’s most effective logos, like Google, McDonald’s, Coca-Cola etc., reflect a synergy of well-chosen color, fonts, and images that work in perfect harmony to recite their entire brand story in a sleek and concise image. Apart from that, these exemplary logos of big brands are also responsive to flow into any screen resolution and flexible to employ across infinite mediums for effective branding. After studying the most effective logos of all times and the current logo design trends, we’ve compiled the list of the factors that make a logo potent enough to be the face of the brand and represent it in front of the target audience. Given below is the list of the 5 things that businesses should consider...

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5 Reasons Why Businesses Need A Digital Marketing Strategy In 2018

Sep 20, 2018

1328

0

Anurag Gupta

5 Reasons Why Businesses Need A Digital Marketing Strategy In 2018

Mobile marketing, social media marketing, email marketing, content marketing, SEO, PPC, CRO etc., are not new words in any marketer’s dictionary in 2018. Today, these terms form the basics of digital marketing, a marketing strategy that enables the businesses to build an online presence and enhance it for better online visibility among the target audience. Digital marketing analyzes the real-time situation of the audience and helps the businesses target these audiences with tailored marketing tactics. It not only lets the business target the 4 billion internet users but also helps them streamline their marketing to the intended audience in a cost-effective manner. Indeed, having a digital marketing strategy in 2018 is indispensable for any business to gain a competitive edge in this ever-evolving tech-era. And the list does not stop here. Given below are the 5 reasons why businesses need a digital marketing strategy in 2018.   Digital Marketing Helps...

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5 Things To Keep In Mind While Designing Your Business Logo

Aug 10, 2018

1568

1

Anurag Gupta

5 Things To Keep In Mind While Designing Your Business Logo

A logo isn’t merely a graphic, it’s a powerful way to tell your story to your audience. A logo is the most powerful way to quickly connect with your consumers in the most efficient way and boost your brand. All this works only when you take Professional Custom Logo Design Service and get a logo designed that is in sync with your business’s requirements and niche audience. A professional logo designer knows that a logo designing isn’t limited to design an image with vibrant color or shape; it is a lot beyond that. To get a powerful logo one needs to consider many aspects that play a vital role in designing of a great logo. Lets read about 5 such things that should be considered while designing a business logo:   Target Audience: Relatable & Relevant The first thing that needs to be kept in mind while designing a business...

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