Optimize a Website for SEO in 5 simple ways

In today's tech savvy world, it has become essential to get your website noticed by the major search engines like Google, MSN etc. This search engines direct most of the web traffic and are also the major source of searching information for the user. No doubt, search engines help businesses in rising and extending their roots, but everyone is not that fortunate enough to experience the same. SEO or Search Engine Optimization is the only key that will give your website good ranking on the search results for a particular search phrase. It is necessary to make your website search engine friendly, make specific updates and link with other websites for marking a strong online presence.

All these things can be done if you follow effective SEO techniques, which will also give your website a chance to rank higher on the search engines. Through this write-up, we are presenting you 5 simple SEO tips that will optimize your website for search engines.

• Unique keyword on every page -Most of the search engines differentiate web pages on the basis of the key words used on them. Adding as many useful keywords as you can on each page of your website will make search engines consider your website valuable and provide it a good ranking on the results page.
• Adding footer links for easy navigation - Spiders of every search engine find it difficult to read flash or Javascript content. Links and plain text links are easiest ways through which spiders go from page to page and read content of your website. Footer links added on the website are the best way of attracting attention of the web spiders as they make the indexing easier. Make sure that every page of your website has link of other major pages of the website through footer. Include keywords on the footer links for higher search engine ranking.
• Update title tags frequently -Title tags are often used as the heading of your SEO rankings as they are the first indication to the search engines about the information available on that particular webpage. Using SEO friendly keywords in title tags and making sure that every page has different title tag will not only provide you good ranking but also help in avoiding any penalty for copied content.
• Search for copied content - Even if your title tags and main copy of content posted on the website are different, still there are chances of getting snagged by the copied content evil. Your copyright text, privacy policy, etc. kind of content, which you need to put on various pages throughout the site, will make search engines drop your website off their main results page because of the copied content. It's better to put duplicate information in image form so that spiders can't read it and doesn't penalize your website.
• Update Meta descriptions - Meta descriptions are essential because they affect the number of clicks you get on the basis of SEO rankings. Provide reasons to the users to click through your website and try to say something different then what your competitors are saying by updating Meta descriptions on regular basis. Make sure that your Meta description is different on every page for avoiding duplicity of content.

Implementing these simple SEO techniques for optimizing your website will ensure high ranking on the search engine results page and also make your company, a credible name in the market.